How to Build Meaningful Relationships on Social Media Using the 80/20 Rule
The 80/20 Rule states that 80% of our content must be “gifts” to our followers and 20% will be calls to action.
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The 80/20 Rule states that 80% of our content must be “gifts” to our followers and 20% will be calls to action.
With all the noise out there and competition for attention, it leaves nonprofit marketers wondering what they can post or do that will drive engagement or inspire giving.
Here’s how International Justice Mission created an advocacy campaign that resulted in 73,000 signatures being delivered to the White House.
Survey results showed some pretty clear strategies for using social media to connect your supporters to Congress.
The evolution of social media has been rapid and there is no indication that it’s going to slow down.
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