The sgENGAGE Podcast Episode 88: Uncomplicate Your Communications | npENGAGE

The sgENGAGE Podcast Episode 88: Uncomplicate Your Communications

By on Mar 7, 2019

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Many nonprofit organizations struggle with communications. A lot of times, this problem is caused by too many complications in their strategy.

This episode’s guest is Michael Beall, Principal Consultant and Communications Practice Leader at Accordant Philanthropy. Listen to the episode to learn what Michael has to say about how organizations can uncomplicate their communications strategy by prioritizing communications to different audiences, how budget fears affect communications, and how to test messaging to see what resonates with different donors.

Topics Discussed in This Episode:

  • How organizations often overcomplicate their communications
  • How organizations’ priorities shift when communicating with different audiences over time
  • How mixing messages rather than focusing on one audience at a time can overcomplicate messaging
  • What prevents organizations from doing their best work with a focused audience
  • Delivering active and passive content to donors in a face-to-face context
  • How to test messaging to see what resonates with donors

Subscribe to the podcast on iTunesStitcher or your preferred streaming service for future episodes!

Listen Now:

Resources:

Michael Beall
Article: Uncomplicate Your Communications Strategy
Webinar Series: Resources for Creating an Atmosphere of Engagement

Quotes:

“I think a simple exercise to do is to really list those potential priorities, those different audiences, and just assign who’s number one, who’s number two, who’s number three.”

“The interesting thing is that when you poll donors, they tell you the opposite – that they’re overwhelmed by frequency and by noise. And that really, that’s not what they’re looking for.”

“You’ve really got to test it out before you send it out.”

ABOUT THE AUTHOR

Comments (1)

  • Shelly Gammieri says:

    The concept of over-complicated communications seems to reflect the multi-tasking way most of us are operating all of the time. In theory, the idea of single-tasking sounds glorious, but do you think it’s really possible to slow down? I’m sure the end-result will be valuable, but how do we manage other people’s expectations when deciding to create white space around communications or other areas of our work?

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