Have you ever read something that totally changes your perspective on a subject? When it comes to fundraising, it’s not uncommon for people in the nonprofit sector to have set ideas about the process of fundraising, but today’s guest is challenging those perspectives.
Greg Warner is the author of the book Engagement Fundraising: How to Raise More Money for Less in the 21st Century. He joins the podcast today to talk about what prompted him to write the book and what engagement fundraising means for the nonprofit sector. Listen to the episode to hear what Greg has to say about why it’s important to take a more modern approach to fundraising, how to move from relationship fundraising to engagement fundraising, and what the first steps are toward engagement fundraising.
Topics Discussed in This Episode:
- What prompted Greg to write his book about engagement fundraising
- Why a more modern approach is needed in many areas of fundraising
- Myths of soliciting donations
- Moving from relationship fundraising to engagement fundraising
- The first step of engagement fundraising
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Resources:
Greg Warner
Engagement Fundraising: How to Raise More Money for Less in the 21st Century
Introducing the “Four Selfs” of Engagement Fundraising
The Four Selfs
Quotes:
“Things that the sector believed just were not true, especially from a donor’s perspective, but also from a technology perspective.”
“Engagement fundraising really focuses first and foremost on the consideration process that the donor goes through.”
“It’s not about moving donors, and it shouldn’t be, but that’s what people think. The key to success is to provide value in a way that helps donors move themselves forward in the giving consideration process.”
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Thank you for sharing! Can’t wait to hear the podcast!
Great Podcast!
I have been in the same boat as you. We made a donation to an organization and 8 years later, they are still calling every month. I have had conversations with the director (of which changes often) and still the same begging call. I am to the point that I have just written this off and expect the call (I have caller ID) and let it go to voicemail just to avoid yet another conversation.
As a fundraising professional, I look at how often we are asking and how often the donor is giving. Those are the times that if I do not hear from the donor, I call. Most of the time, they simply forgot if they mailed a donation or not or their financial situation may have changed. This also gives me an opportunity to talk about opportunities to give, such as a gift through their estate or will.
Again, thank you!