What impact has COVID-19 and the racial justice movement had on corporate social responsibility (CSR)? The Association of Corporate Citizenship Professionals (ACCP) partnered with Rocket Social Impact to research just that. Join Carolyn Berkowitz, President and CEO of ACCP, on today’s episode to learn all about it and what motivated their research.
Topics Discussed in This Episode:
- What the ACCP does
- What motivated the research on the intersection of COVID-19 and racial justice
- What trends and data the research revealed on CSR budgets, importance to the C-suite, staffing needs
- Integration between CSR teams and other teams in companies (DEI, HR, ESG, Marketing)
- How to access the report: The Impact of Pandemic & Racial Justice Movement on CSR
“The expectations of CEOs and of senior leadership is significantly raising the game. They want to be reported to more frequently and want to have a greater hand in the [social responsibility] work.”
“There’s a heightened demand for measurement and there is not necessarily an increase in the internal resources to do that work… We’ve got to have the right people in the right places to do the volume of work that is expected and necessary to make change.”
“40% of companies in the survey said that they are making a long-term CSR focus-area shift. 64% of those are shifting or adding racial justice and racial equity as a priority.”
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