Running peer-to-peer fundraising events present a challenge in the current environment. However, the organizations that will be successful this fall are those who realize they must pivot and start proactively planning for these events.
In today’s episode, you’ll hear from Blackbaud’s Robyn Mendez, Principal Product Marketing Manager, and Shana Masterson, Principal Customer Success Manager, as they explore the topic of peer-to-peer fundraising in more depth. Robyn and Shana spoke with Steve MacLaughlin about the current state of peer-to-peer fundraising, what the data says about how peer-to-peer fundraising has been affected in recent months, and how organizations are reimagining their events. Listen in to learn more about how peer-to-peer fundraising is being changed and adapted.
Topics Discussed in This Episode:
- The current state of peer-to-peer fundraising
- What has been surprising about peer-to-peer fundraising in recent months
- What the data says about what’s been happening over the last six months
- How both organizations and participants are taking “wait-and-see” approaches, and why that may not be the best approach going forward
- How organizations are thinking about reimagining their events
- Changes to digital fundraising and how it’s changed engagements with peer-to-peer fundraisers
- Logical next steps for organizations planning for fall and spring
“What’s happening is people aren’t registering, so as an indirect result of them not being super decisive about what’s happening in the fall, or conversely, what’s happening in the spring, it’s suppressing registration rates.” – Robyn Mendez
“The community is the thing that really drives people.” –Shana Masterson
“I think the idea of getting back to a more grassroots style program is one of the interesting, innovative things that’s happening as a result of the pandemic.” – Robyn Mendez
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