The sgENGAGE Podcast Episode 116: Storytelling 101 | npENGAGE

The sgENGAGE Podcast Episode 116: Storytelling 101

By on Sep 27, 2019

Tagged:

nonprofit marketing, social good storytelling

We all know that it’s important for social good organizations to connect and engage with stakeholders in order to achieve their missions. One of the most effective ways this can be done is through storytelling. But how do you craft your story in a way that gets across your message while emotionally connecting with people? Today’s episode will teach you just that!

In this episode of the sgENGAGE Podcast, host Christine Newman is joined by two storytelling experts, Jocelyn Wright and Kirk Lilwall of Blackbaud University. Listen in to hear what Jocelyn and Kirk have to say about the different types of stories organizations can tell, how to leverage multimedia communication channels, and key tactics for conducting interviews that will result in the information you need to craft a compelling story.

Topics Discussed in This Episode:

  • Why stories are so valuable in getting people to engage with an organization or cause
  • Types of stories that are most effective for social good organizations
  • Elements that every good story should have
  • Storytelling for diverse audiences
  • How to tell a story that moves people without overwhelming them
  • Examples of powerful stories from social good organizations
  • Telling the stories of protected groups without violating privacy
  • How technology has changed the approach and strategy for storytelling

Subscribe to the podcast on iTunesStitcher or your preferred streaming service for future episodes!

Listen Now:

Resources:

Jocelyn Wright
Kirk Lilwall
Blackbaud University Organizational Best Practices: Multimedia Storytelling
Blackbaud University
Visual Storytelling for the Modern Nonprofit

Quotes:

“The stories that you tell are really going to shape the way that people perceive your organization, how they understand your organization, and also how they understand their relationship with your organization.” –Jocelyn Wright

“We’re all storytellers in our everyday lives. When you send texts, you send emails, you make phone calls, all those things are stories.” –Kirk Lilwall

“Personal stories are something that’s always going to resonate.” –Jocelyn Wright

ABOUT THE AUTHOR

Comments (5)

  • Alicia Barevich says:

    Storytelling is so critical. Thanks for the tips!

  • KaLeigh says:

    Thank you for this! I’m sharing with our team now.

  • arturo sayco says:

    Every month our organization hold a “Pau Hana”, which translates to “Work is over.” Pau hana time is a time where our Executive Director tells story about what had transpired in the Astronomy and community as a whole. This article reinforces what were actually doing and provide some more valuable insights. Thank you!

  • Tineke Hage says:

    Great info, will be sharing this with my team.

  • Amy Dana says:

    Thanks for talking about protecting privacy in vulnerable groups.

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