Peer-to-peer fundraising continues to be an increasingly important part of the fundraising strategy for nonprofits and other social good organizations. But how do you know if your organization is successfully leveraging this fundraising channel? And what trends should you consider incorporating into your programs?
On this episode, the authors of the just-released 2019 Blackbaud Peer-to-Peer Fundraising Study – Katie Walters, Tanya Turschic, Shana Masterson, Robyn Mendez, and Jennifer Cobb – join the podcast to answer these questions and more. Listen in to hear about different types of peer-to-peer fundraising programs, what motivates participants, the influence of Facebook on giving behavior, and why email is still an indicator of engagement.
Topics Discussed in This Episode:
- How organizations can use the study to improve their peer-to-peer fundraising programs
- Important benchmarks from 281 organizations across the U.S. and Canada
- Types of P2P fundraising programs
- The rise of crowdfunding and DIY fundraising
- What motivates P2P fundraisers the most
- The impact of registration fees on fundraising behavior
- Email as an indicator of engagement
- How to benchmark your organization against the study findings
“The most popular programs that we see are DIY fundraising programs and crowdfunding programs.” –Robyn Mendez
“Fundraising performance benchmarks by participants and by fundraisers, they help you measure your event potential.” – Tanya Turshic
“Every organization who has ever had a peer-to-peer fundraiser, ever, has the same exact goal. They want to attract more participants, they want to have more participants fundraising, and they want to have more participants fundraising more.” – Shana Masterson