The sgENGAGE Podcast Episode 104: 8 Keys to Cultivating Young Donors | npENGAGE

The sgENGAGE Podcast Episode 104: 8 Keys to Cultivating Young Donors

By on Jul 8, 2019

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When you reach out and engage with donors, you could be setting the stage for a relationship that lasts a lifetime. This is even more important with your younger donors – however, you need to use the right strategies to begin to build that lasting relationship. What are younger donors looking for? What’s the right approach and what will it take to execute?

In this episode, you’ll hear from Joe Garecht, President of Garecht Fundraising Associates and founder of The Fundraising Authority, about cultivating younger donors. Listen to the episode to learn what donor cultivation means, what the cultivation process should look like, and about the 8 keys to cultivating younger donors that may alter your playbook.

After listening, click on the webinar link in the “Resources” section below to hear more from Joe on this topic, including the younger donor lifecycle and what to do after getting that first gift.

Topics Discussed in This Episode:

  • The importance of building lifelong relationships with young donors
  • What donor cultivation means to different donors
  • The process of cultivation – from weeding out prospects to a set endgame
  • Going beyond social media to cultivate younger donors
  • Relationships with businesses vs. individuals
  • Making your cultivation process scalable
  • Telling the story of your nonprofit while including your donors

Subscribe to the podcast on iTunesStitcher or your preferred streaming service for future episodes!

Listen Now:

Resources:

Joe Garecht
Webinar: How to Engage Younger Donors to Create Lifelong Relationships for your Nonprofit
eBook: The Nonprofit Planning How-To Guide

Quotes:

“Cultivation is what happens in between. It’s all the communication and interaction that occurs between your nonprofit and a prospect.”

“The big goal of the entire cultivation and engagement process, the goal that it’s focused on, is the ask.”

“Don’t spend time trying to cultivate people who just aren’t interested in your organization.”

 

ABOUT THE AUTHOR

Comments (6)

  • Elaine Montgomery says:

    Thank you for providing the opportunity to think beyond what is ‘comfortable’ and get real with goals, leadership expectations, and best practices.

  • Amy Dana says:

    I appreciate the term “younger donor” instead of “Millennial.” We need to be looking at Gen Z as well as Millennials now that they are entering the work force.

  • Sage says:

    Further defining donor cultivation is always good – I think the definitions have gotten hazy over the last few years as the amount of donations has increased but the dollar amount has decreased.

  • Patti says:

    This is perfect as we are trying to grow our “Young Professionals” group!

  • Denise says:

    This was very helpful as we start to create a program to engage the younger generation.

  • Rachel Lamb says:

    I’m always surprised how few organizations have a process of engaging younger donors. Thank you for sharing some great insights into getting the ball rolling.

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