#IMPACT2030 Sets Sights on Change and Transformation | npENGAGE

#IMPACT2030 Sets Sights on Change and Transformation

By on Sep 15, 2016

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IMPACT 2030 is the Global Summit at the United Nations Headquarters in New York City. It’s the only private sector-led coalition aligning employee volunteering in the services of the Sustainable Development Agenda – a first-of-its-kind plan to ensure a sustainable existence for seven generations.

Key Themes on Change and Transformation:

Connecting Innovation to the Private Sector

Ambassador Marc-Andre Blanchard, Permanent Representative of Canada to the United Nations, explained that Ambassadors are coming together to act definitively and tangibly to break down silos, bring people together, and involve the private sector. Particularly, the private sector must act to make a difference. Richard Dictus, Executive Coordinator of the United Nations Volunteers (UNV) program, followed up by saying that we need new innovations and corporate partners to collaborate on creating the solutions that address the world’s most pressing problems.

The World’s Largest Lesson

Sir Ken Robinson, speaker and author of the World’s Largest Lesson campaign, believes that our species is a mere blink of the eye in the history of the Earth. The Sustainable Development Goals are an effective way of keeping us focused on what we can do to preserve our planet and our species. He makes three main points:

  • Population growth and the movement of people are key issues. We now have 50% of the population living in cities. If we don’t get it right in cities, then we’re not going to get it right – period.
  • Our use of resources has tripled over the past 40 years, and much of it has been wasted rather than recycled. We created the problems, and now we need to solve them.
  • Volunteerism is so important. When employees are more engaged, they are more engaged with their work. If people are disaffected at work, then it’s because of the conditions we’ve created – much like the situations we’ve created with our planet.

The Role of Millennials

Bradley Heslop, Founder of Wessex Social Ventures, indicates that millennials are looking to businesses to become leaders of change. Therefore, it should be a priority to get millennials more involved. Millennials are good at adapting and can help companies adapt as well. Malini Mehra, CEO of Global Legislators Organization for a Balanced Environment (GLOBE), added that the millennial generation is the most educated in history. It’s also the generation facing the most challenges. Therefore, we have to reach and engage each generation in different ways, and millennials are no exception.

 

ABOUT THE AUTHOR

Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grantmaking organizations and corporations, drive market leadership, and establish strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast.

Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition. Working at Blackbaud has allowed Jamie to come full circle, as he began his career in the nonprofit sector helping people with developmental disabilities and mental illness.

Jamie holds a B.A. in psychology from Binghamton University. Committed to philanthropy in his personal life, Jamie has helped nonprofit organizations promote causes related to disaster preparedness, pediatric cancer, developmental disability, clean energy and ocean conservation, and currently serves as a Healing Arts Volunteer at Goryeb Children’s Hospital in his hometown of Morristown, N.J.

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