The Nonprofit Weekly Roundup: SEO, The Psychology of Sharing, and Lessons from a Fundraising Insider | npENGAGE

The Nonprofit Weekly Roundup: SEO, The Psychology of Sharing, and Lessons from a Fundraising Insider

By on Apr 6, 2014


Weekly nonprofit content marketing update

As I write this, I’m waiting for my pasta to finish cooking – my energy fuel for tomorrow’s big race.

This will be my first race. And I’m only 75% prepared.

After a few too many years of a pretty solid sedentary lifestyle, I woke up one day and decided to start moving. Per usual, I wasn’t planning to just dip my toes into the world of work outs, push ups, and Lulu Lemon; I was diving head first. I had set my eye on the prize and there was no looking back. This was it. All or nothing.

That is until I woke up with swollen ankles, knees threatening to give out on me, and a hip issue that’s left me wincing.

Nobody said this would be easy – well, actually, my running app had me thinking it would be – but the experience is almost more gratifying because it isn’t. The pleasure is short lived when it’s handed to us on a silver platter, or any platter for that matter. There’s something in earning it. In sweating over it – which, guaranteed, I’ll be doing a lot of tomorrow.

Point is –  it’s not easy. Few things worth anything rarely are. So, we take it day by day, stride by stride. And we open ourselves up to encouragement and advice along the way. Speaking of…

Here’s some of my favorite nonprofit advice from this week:

  • Fundraising  is all about people connecting with people. The question is, how well do you know yours? Who are they? What messages resonate with them? How do they demonstrate support? And, most importantly, what’s their birthday? They’re simple questions to ask, but difficult to answer if you’re not getting to know your donors. The Next Generation of American Giving report shares some pretty terrific insight into the giving habits of your donors and the best ways to encourage their support.
  • Rob Wu, CEO of CauseVox, made a guest appearance on Beth Kanter’s blog to share the Five Best Practices in Nonprofit Crowdfunding.  As crowdfunding continues to reshape the fundraising landscape as we know it, it’s imperative that your organization has a plan in place to capitalize on this impactful channel of giving.
  • When we think SEO, we think website. But John Haydon points to the important role that Facebook is also paying in search. In his post,7 Ways to Optimize Your Facebook Page for Search, he gives a step by step breakdown on how to increase the rank of your page on Google and Facebook – it all starts with a solid, clear username.
  • Understanding the habits of your supporters is important, especially if you’re relying on them to help spread your message or cause. This infographic by StatPro, The Psychology of Sharing,  presented on the SocialFish blog, shares some interesting insight into the habits of sharers. Broken down into six main categories, it’s easy to see that the characteristics of sharing are as unique as the sharers themselves.
  • Guess what. Your Nonprofit Can Do a Lot More on LinkedIn Than You Think, and Claire Axelrad details how. Not only will LinkedIn offer yet another channel for you to connect with your supporters, but it will give you access to your supporters’ own networks. So, establish a presence and start harnessing the power of one of the original social networking platforms geared toward professionals.
  • Her name is Katherine, she’s a small shop fundraiser, and over the past 5 years she’s helped grow Lena Pope’s retention rates grow from 29% to 43%. In her debut blog on npENGAGE, Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%, Katherine shares insight into what’s worked, what hasn’t, and what your nonprofit can do to start boosting your retention rate.

What advice kept you moving this week?

– Madeline


Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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