The #15NTC Sessions Online Fundraisers and Marketers Can't Afford to Miss | npENGAGE

The #15NTC Sessions Online Fundraisers and Marketers Can’t Afford to Miss

By on Mar 2, 2015



NTC is the largest technology conference for nonprofits and this week I am heading there for the first time ever. I admit it—I am geeking out. For the past 6 years my entire focus has been on online fundraising and marketing, so NTC  is my mecca.

If you’re attending #15NTC and your job responsibility  involves online fundraising or marketing, here’s a breakdown of the must-attend sessions each day:

March 4

1. Visual Media for a Social World: What You Need to Know About the Future of Social

Devising a plan to incorporate a visual platform like Instagram or Vine into your social strategy? This session will help ensure you’re being thoughtful in your approach so that neither your time nor your supporters’ time is wasted.

2. Discovering if Like Equals Love: Understanding and Testing Online Engagement

It’s time to move beyond the enews and fundraising appeal and engage your audience through interactive, compelling engagement campaigns. This session will get you started.

3. Email EQ for Fundraising & Engagement

We’ve got the science to back it up—tapping into emotions drives people to take action. Learn how to do motivate action through inspiration in this interactive session.

4. What is the Future of Fundraising? (science fair at demo stage)

The fundraising landscape is constantly changing. This session will bring together thought leaders from across the field to weigh in on how your organization can stay on the forefront.

March 5

1. Google Analytics: Using Data to Improve Your Website

Your website is the digital face of your organization. It’s also prime real estate for relationship building with donors and potential donors. This session will give practical advice on harnessing the power of Google Analytics to make smarter decisions.

2. The Secret Formula for Successful Giving Days

A ton of organizations are on the bandwagon for GivingTuesday, but many aren’t really taking advantage of it. This session will look at some great campaigns and some not so great campaigns and provide tips on how your organization can do more on GivingTuesday, or any giving day for that matter.

3. The Secret Science of Email Deliverability

How often do you spend hours creating great layouts and meaningful content, then fall flat on email reach and open rates. I hope to gain new tips to share with the customers that I work with on the Luminate platform.

Video Strategy: How to Compete and Win in a Video-Centric World

A great video can start a movement, retain donors, raise awareness and make or break a fundraising campaign. This session won’t just talk about one video, but how to develop a video strategy.

Gaming for Change: Gamification of Peer-to-Peer Fundraising

This is one of the sessions that I’m most excited about—using gamification to increase engagement. Especially if your organization is working with millennials, adding gaming elements to events is just smart.

March 6

Ignite with Ideas (plenary)

I’m looking forward to seeing what other organizations are doing to create successful multi-channel campaigns.

What Has Your Donation Page Done for You Lately?

What may seem like a small piece of real estate on your website is one of your biggest assets for raising money: the donation form. However, most organizations don’t spend enough time optimizing it for conversion (getting donors to complete the process). This session will dive into creating a donation page that encourages action.

Reporting & Evaluation: Why is it important to increasing online engagement?

This is another one that I am really looking forward to because it’s a new focus in my own work and, in my opinion, a key component in converting prospects into supporters and keeping those supporters through engagement.

Sustainers: Everybody Want Them, But What are the Best Tactics to Get Them?

I work with customers in the US and Canada on their sustained giving campaigns and I’m always looking for new examples and ideas to share with them.

Unfortunately I won’t make it to all of these sessions because I’ll be providing free expert consulting sessions in the Expo (have you signed up yet?), but I plan to do my best and get the most out of my first NTEN conference. Follow me on twitter for updates @djvermenton.


Danielle Johnson-Vermenton, CFRE, is the Director, Nonprofit Strategy at PMX Agency and is often called to present at events like Digital Leap, AFP Planet Philanthropy and BBCON.  Prior to PMX Agency, Danielle worked in nonprofit technology at Blackbaud for 7 years and for 13 years with boots on the ground in roles such as director of individual giving at Boys & Girls Clubs, leadership giving manager at the Red Cross and director of development at HUGS for Kids. Danielle’s passion is inspiring nonprofits to have a plan for today with a grand vision for tomorrow. You can follow Danielle @DJVermenton and on Facebook at

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