[New Report] Proven Practices for Monthly Giving Success | npENGAGE

[New Report] Proven Practices for Monthly Giving Success

By on Apr 28, 2017


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Throughout my career of training nonprofit professionals, I’ve sought out ways that fundraisers can be more effective and efficient in their work. Monthly giving programs remain one of the best ways for nonprofits to dramatically increase the lifetime value of their average donor.

I have been building monthly giving programs for more than 35 years. When I wrote Hidden Gold, the first book on the subject, relatively few groups had embraced this new source of easy money. That’s finally starting to change. In fact, two years ago I was visiting a US nonprofit that followed my strategies. Beautifully I might add. They are now raising more than $125 million annually from monthly donors, and the program is growing.

The good news is that monthly giving is popular for all charities.

It appeals to both younger doors who find it simple and older donors who are more likely to budget their charitable gifts. Yet in the almost 20 years since I wrote the book, I’ve encountered many organizations that remain skeptical about the true value of a sustained giving program.

The single largest obstacle to a successful monthly giving program is buy-in, which is precisely why the nonprofit sector needs work like the Sustainers in Focus series. In order to increase acceptance of a long-term sustainer strategy, we need to prove their value. Sustainers in Focus Part 1 does that by revealing the revenue you lose when you neglect to promote a recurring giving program.

In, Sustainers in Focus Part 2: Proven Practices for Success, you’ll see the six practical strategies that can actually lead organizations to build a thriving monthly donor program. In this report, the Blackbaud Institute offers you some of the best practices for marketing, promoting, soliciting, and fulfilling a sustainer program. Their research-backed findings provide a proven recipe for success, and that may be all you need to encourage your boss to start or expand your program. You will also find details on the administrative practices any organization can and should adopt to ensure success.

If you, like me, are always searching for the most effective and efficient fundraising strategies, you’ll find Sustainers in Focus Parts 1 & 2 are invaluable companions. Download the report today.


Harvey is recognized as one of North America’s leading direct mail experts. He is the author of Hidden Gold, The Eleven Questions Every Donor Asks, Tiny Essentials of Monthly Committed Giving, and coauthor of The Power of Giving.

An award-winning copywriter, Harvey has won international acclaim for his direct mail packages and has hosted a six-part TV series on fundraising.

Harvey has two best-selling training videos and an audio CD of his popular seminar, How Today’s Rich Give (Jossey-Bass), and has written for numerous publications, including Donors, Grassroots Fundraising Journal, and Contributions. He is a columnist for Canadian Fundraiser and a contributing editor to Successful Direct Mail, Telephone and Online Fundraising.

Harvey is also a highly rated trainer and has taught fundraising to thousands of nonprofits. He has twice earned the highest rating of any speaker in the direct response and annual giving tracks at the U.S. Association of Fundraising Professionals annual convention, where he regularly speaks. He has helped groups raise hundreds of million dollars.

He is co-author of the Amazon.ca #1 best-seller, The Power of Giving (with Azim Jamal). All profits from sales go to charities.

Before founding Harvey McKinnon Associates in 1989, Harvey spent ten years with Oxfam Canada as Senior Development Officer. He was a 1998 finalist for the B.C.-based “Ethics in Action Awards”.

He has served on many Boards including the Advisory Board of the Brainerd Foundation (US), Small Potatoes Urban Delivery (SPUD), Oxfam Canada, and the Vancouver International Comedy Festival.

He knows 13,657 jokes.

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