#Showyourculture | npENGAGE

It’s Time to #Showyourculture!

By on Feb 24, 2015



Let me open by saying that I have a prize to give out, but you have to read to the bottom of the post to learn more..

In January, Blackbaud employees from all ov the world rallied together to celebrate our cultural customers through our #showyourculture initiative.  Everyone from engineers to sales representatives to our CEO Mike Gianoni got in on the fun, posting their favorite memories from arts and cultural organizations on Twitter, Facebook and Instagram, using #showyourculture in their post so we could all follow along.

Not only did this campaign produce a bunch of adorable pictures, it also taught me a few things about my company and social media campaigns in general:

1. Blackbaud employees love arts & culture:

Not really surprising – Blackbaud has been working with arts and cultural organizations for over 30 years and has over 2200 cultural customers. But it was still fun to see how many of my Blackbaud colleagues serve on arts boards, perform at theatres and orchestras, or regularly take their children to their local zoo, museum or aquarium.

#showyourculture example

2. Pictures drive engagement:

Cultural events make for great pictures. More than almost any other industry, the arts and cultural industry has the ability to be extremely visually captivating.  This gives organizations like yours a huge advantage when it comes to social media marketing.

#showyourculture example 2

3. Animals are always camera-ready:

Seriously, there were some really cute animal pictures posted, especially of giraffes. Go search #showyourculture on Twitter and Facebook and check them out.

#showyourculture example 3

Now it’s time for you to show us YOUR culture!

Post a picture on social media of your favorite memory of a visit to an arts and cultural organization.

Use these tags: #showyourculture + @blackbaud

We’ll select one winning post, based on the uniqueness, aesthetics and sentimental meaning of your photo. The winner will win FREE tickets to an arts and cultural event of your choosing, up to $100 value!

You have until March 31st to post to be eligible to win tickets!

Couple of helpful hints: We’ll check Twitter, Facebook and Instagram, but Twitter is the easiest to find. You’ll need to make sure your post isn’t set to private or we won’t be able to “see” it. Good Luck!


Laura Beussman is passionate about marketing and building sustainable communities, and is able to combine the two as Director of Product Marketing, Fundraising & CRM Solutions, at Blackbaud. In her current role, Laura leads the go-to-market strategy for Blackbaud’s portfolio of best in class fundraising solutions, which includes the development of positioning, value propositions, packaging, and pricing. Laura has an affinity for the arts, coming from spending five years early in her career working in nonprofit arts organizations, in roles ranging from finance to development and marketing at organizations including Austin Opera, Madison Opera, AT&T Performing Arts Center and the Dallas Theater Center. After completing her MBA at the University of Wisconsin’s Bolz Center for Arts Administration, Laura spent two years as the lead pricing manager for consumer desktops at Dell. Laura joined the Blackbaud team in 2013, and spent her first four years there leading the marketing efforts for the arts & cultural vertical. Still involved in the arts, she continues to serve on nonprofit boards, previously at the Austin Chamber Music Center (2011 – 2014) and currently on the Advisory Board at her alma mater, the Bolz Center for Arts Administration. In her personal time, Laura and her husband David, a choir director, spend their time chasing after their three year old daughter and two teenagers.

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