Giving USA 2011 Report | npENGAGE

Giving USA 2011 Report

By on Jun 20, 2011


The Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, has released Giving USA 2011: The Annual Report on Philanthropy for the year 2010. Below are some key findings and information from the 56th annual report.

Key Findings:
Total estimated charitable giving in the United States rose 3.8% in 2010. Total charitable giving by donor source for 2010 is estimated to be $290.89 billion.

Giving by individuals rose an estimated 2.7 percent in 2010. Giving by individuals, which is estimated at $211.77 billion for 2010, includes estimated amounts for charitable deductions claimed on tax returns filed for 2010 and charitable giving by individuals who did not itemize deductions

Charitable bequests rose an estimated 18.8 percent in 2010. Giving by charitable bequest is estimated at $22.83 billion for 2010. Although the estate tax was repealed in 2010, Giving USA calculated an estimate for giving by bequest from those households that would have claimed deductions if the estate tax had existed.

Giving by foundations remained steady in 2010, falling an estimated 0.2 percent. Foundation grant making reached an estimated $41.00 billion in 2010, according to estimates provided by the Foundation Center. Of that amount, approximately $19.50 billion was given by family foundations.

Corporate giving rose an estimated 10.6 percent in 2010. Charitable giving by corporations is estimated to be $15.29 billion in 2010. This includes an estimate provided by the Foundation Center of $4.70 billion in grants and gifts made by corporate foundations to recipient organizations and individuals.

Giving by Sector Findings:
The religion subsector received the largest share of charitable dollars, with an estimated 35% of the total in 2010. This subsector has been the largest for 56 years.

Education-related organizations received the second-highest share of charitable dollars in 2010, with an estimated 14% of the total. Charitable gifts to grantmaking independent, community, and operating foundations are estimated to be the third-highest ranking recipient category in 2010, receiving an estimated 11% of all charitable dollars.

The human services subsector includes organizations that received donations in order to respond to those affected by the economic crisis, especially by providing emergency basic needs services. This subsector also includes 75% of the organizations that received donations for relief and support efforts following the Haitian earthquake in January 2010. Despite donations given for these purposes, this subsector is estimated to have received the same share of all donations as in 2009, at 9%.

The majority of charitable gifts made to organizations in the public-society benefit subsector go to funds, such as United Ways, Jewish Federations, and freestanding donor-advised funds. This subsector received an estimated 8% of total charitable dollars in 2010.

Health organizations received an estimated 8% of charitable dollars given in 2010. Arts, culture, and humanities organizations received an estimated 5% of donations in 2010, a slightly larger share than the 4% received in 2009.

Organizations in the international affairs subsector received an estimated 5% of total charitable dollars given in 2010. Environmental and animal organizations received an estimated 2% of charitable dollars given in 2010.

What Others Are Saying:
“Giving Rose by 2.1% Last Year, New Estimate Shows”
– “As many economic signs point to a slowing recovery, donors continued to hold tight to their wallets last year, increasing their contributions by slightly more than 2 percent after inflation”

“Making a Difference: The World of Giving — US Charitable Giving Increased in 2010” – “The United States, while slowly climbing out of the recession, is still home to the most generous people who care and remain committed to supporting nonprofit organizations and the philanthropic world. ”

“The Other America’s Philanthropy: What Giving USA Numbers Reveal in 2011” – “What the Giving USA numbers suggest is not only a crisis of declining charitable giving reaching human services or social safety net groups, but a class divide where the groups that do well in charitable solicitations are those with connections, with the social class interrelationships that give them automatic access.”

“Giving USA’ Forecasts Tough Years Ahead for Fund Raisers” – “The recession cloud may hover for years, and it could be as long as 2016 before donations return to levels raised before the economy soured.”


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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