The Tuesday following Thanksgiving—for many, it’s just another Tuesday. We’re waking up from our Thanksgiving food comas. We’ve taken advantage of the Black Friday and Cyber Monday deals. Now, it’s back to the office and our holiday vacation countdowns. But for the philanthropic sector, the Tuesday following Thanksgiving is so much more.
November 28 isn’t just another day. It’s the start of the year-end giving movement.
You see, 6 years ago Henry Timms of the 92nd Street Y had an idea: to start a movement aimed to widen who was participating in the world of giving while providing an antidote to the consumer frenzy of Black Friday and Cyber Monday.
We’re inundated daily, and even more so during the holiday season, with big brand advertisements that tell us to consume. Buy more. Eat more. Drink more. Be merry. But, during all the fuss and holiday merriment, we so easily forget.
We forget that we have social and economic issues that are massive in scale:
12% of the US population is homeless. 780 million people don’t have access to clean water. 7.6 million people die from cancer worldwide every year. 66 million primary school-age children attend classes hungry across the developing world, every day. 31 million girls of primary school age are not enrolled in school. I could go on and on, but I still wouldn’t even skim the surface.
The point is these problems aren’t going to solve themselves. And nonprofit organizations can’t do it alone.
Charitable giving to the nonprofit sector has been stuck at 2% of GDP for the last 40 years. This means that the nonprofit sector has not been able to wrestle any market share from the for profit sector since we started measuring it in the 1970s. – Dan Pallotta
How can we expect to ignite change without disrupting the status quo? Advancing philanthropy is up to donors like me. And donors like you.
Be a part of the giving movement.
We call Giving Tuesday a movement because it isn’t just about one day of giving. It isn’t about writing a check on Tuesday, November 28 and patting yourself on the back. It’s about banning together, taking ownership, and realizing that change won’t happen without activation.
Let’s do something.
We need more days where the conversation is less about celebrity gossip and more about the ways individuals are coming together to do good. On November 28, I’m giving. I’m giving in honor of my cousin Larry and my sister Rachel.
I give because cancer sucks and we need more funding for research.
I give because I believe that building a better world is all of our responsibility.
How can you participate in Giving Tuesday 2017?
Whether the cause you support is local or global, your gift matters. Give your time, give your talent, give the shirt off your back or the change in your wallet—just give. Give for philanthropy’s sake.
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