December 2nd: It's Time To 'Break The Internet' With Social Good. | npENGAGE

December 2nd: It’s Time To ‘Break The Internet’ With Social Good.

By on Nov 24, 2014 | NONPROFIT-NEWS


The Tuesday following Thanksgiving: for the majority, it’s just another Tuesday. We’re finally waking up from our Thanksgiving food comas. We’ve taken advantage of the Black Friday and Cyber Monday deals. Now, it’s back to the office and our holiday vacation countdowns.

But for the nonprofit sector, the Tuesday following Thanksgiving is so much more.

December 2nd isn’t just another day. It’s a movement.

You see, 3 years ago Henry Timms of the 92nd Street Y had an idea: to start a movement aimed to widen who was participating in the world of giving while providing an antidote to the consumer frenzy of Black Friday and Cyber Monday.

We’re inundated daily, and even more so during the holiday season, with big brand advertisements that tell us to consume. Buy more. Eat more. Drink more. Be merry. But, during all the fuss and holiday merriment, we so easily forget.

We forget that we have social and economic issues that are massive in scale:

12% of the US population is homeless. 780 million people don’t have access to clean water. 7.6 million people die from cancer worldwide every year. 66 million primary school-age children attend classes hungry across the developing world, every day. 31 million girls of primary school age are not enrolled in school. I could go on and on, but I still wouldn’t even skim the surface.

The point is these problems aren’t going to solve themselves. And nonprofit organizations can’t do it alone.

Charitable giving to the nonprofit sector has been stuck at 2% of GDP for the last 40 years. This means that the nonprofit sector has not been able to wrestle any market share from the for profit sector since we started measuring it in the 1970s. – Dan Pallotta

How can we expect to ignite change without disrupting the status quo? Advancing philanthropy is up to donors like me. And donors like you.

So join the movement.

We call Giving Tuesday a movement because it isn’t just about one day of giving. It isn’t about writing a check on December 2nd and patting yourself on the back. It’s about banning together, taking ownership, and realizing that change won’t happen without activation.

Let’s act.

Earlier this summer we witnessed what’s possible when social media is used for good: The #IceBucketChallenge raised 100 million for the ALS Association, which is incredible, but we need more. We need more days where the conversation is less about how Kim Kardashian wants to break the internet, or whether Renée Zellweger got plastic surgery, and more days where we’re talking about causes.

If we’re going to break the internet, let’s break it with a flood of social good.

On December 2nd I’m giving. I’m giving in honor of my cousin Larry Creson and my precious friend Derek Vincent, both of whom fought long, hard and courageously against brain tumors.

I give because the impact of Larry’s life on my own has been immeasurable.

I give because we need research funding for Diffuse Intrinsic Pontine Glioma.

I give because I want to find a cure.

Why will you give?

Whether the cause you support is local or global, your support matters. Give your time, give your talent, give the shirt off your back or the change in your wallet—just give. Give for philanthropy’s sake.


Madeline Turner is the Online and Social Marketing Manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a Managing Editor for Blackbaud’s Content Marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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