Building a Culture of Philanthropy: Hear it From the Experts | npENGAGE

Building a Culture of Philanthropy: Hear it From the Experts

By on Sep 11, 2017

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Building a Culture of Philanthropy

The word philanthropy is derived from the Greek meaning “love of humanity”. It’s a perfect definition for the sector and the people who power it. But there’s another important word that isn’t as commonly used in the sector: synergy, from the Greek meaning “working together”.

It’s a concept that’s easier said than done. Within competing priorities across departments, organizations can be susceptible to inheriting an “us vs them” mentality. Whether it’s the programs versus fundraising or marketing versus finance, this discord is a detriment to every organization’s main goal: furthering your mission.

How can an organization combat this tendency?

Enter: A Culture of Philanthropy

A culture of philanthropy is a set of organizational values and practices that support and nurture development within a nonprofit organization. It’s an important part of building cohesion and teamwork within an organization and it’s imperative that every individual understands how they contribute to this culture.

In npEXPERTS Fundraising Matters: Building a Culture of Philanthropy, our 10 experts shared their perspectives across a variety of topics – from marketing to analytics – to help build a bigger picture of organizational fundraising success across all departments.

Let us know what you learned and how your organization is building a culture of philanthropy!

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ABOUT THE AUTHOR

Ali Martinez is an Associate at the Blackbaud Institute for Philanthropic Impact. With experience in social marketing, advertising, and project management, Ali loves combining strategy and creativity to create interesting and effective campaigns. She manages the promotion of Blackbaud’s thought leadership initiatives to establish the Blackbaud Institute brand, maximize exposure, and help provide a seamless experience for key sector experts. She discovered a passion for philanthropy through interning at the Thinkery Children’s Museum and volunteers her time as an animal foster for a local nonprofit. When she’s not writing to-do lists, you’ll find her at a Longhorn football game or hiking around Hill Country.

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