#BBCON 2016| What's in It for Arts & Cultural Organizations | npENGAGE

#BBCON 2016| What’s in It for Arts & Cultural Organizations

By on Jul 28, 2016


bbcon 2016

One of my favorite times of year is fast approaching—bbcon. October 26-28 in National Harbor, MD, some of the best and brightest minds in the social good space will come together to share ideas, gain inspiration, trade best practices, and discuss the ways that technology is empowering us to do more good.

Knowing that those three days are so jam-packed with content, I often get asked what  bbcon offers for arts administrators, and the answer is…a lot! So I went ahead and picked out some of the top sessions for Arts & Cultural organization to make planning your conference journey just a little bit easier.

Highlights for bbcon 2016:

  • Our Path Forward, a panel session kicking off BBCON for our arts & cultural attendees, led by Kevin Knight, Senior Vice President for Arts & Culture at Blackbaud. Leadership from Arts National Service Organizations, including Rob Stein, Executive Vice President and Chief Program Officer at the American Alliance of Museums and Laura Huerta Migus, Executive Director of the Association of Children’s Museums, will discuss trends and challenges in the arts technology landscape and lead an open discussion with all in attendance.
  • Being Part of a Funder’s Portfolio: Perspectives on the Public and Private Funding Landscape: Come learn from Dr. Kathryn Mathew, Director of the Institute of Museum and Library Services, the main provider of federal support within the United States for museums and libraries. Kathryn will help you ensure that your funding proposals have a greater chance of rising to the top!
  • Membership & Engagement: The Power of Data – Dana Hines and Rosie Siemer, membership consultants who have worked with organizations like The Field Museum and the Smithsonian Institute, will explore new ways to capture capture contact information, encourage repeat visits, leverage list optimization and data modeling and share best practices and trends in personalization, loyalty, target tags and marketing automation.
  • The Altru Roadmap – As always, our Altru Product Managers will share what’s coming next with Altru.
  • Designing Your Culture for Technology Success – Alan Levine, Art Consultant with Baker & Scott and former CIO of the Kennedy Center to share practical tips for how your organization can rally around your technology, adopt methods of collaboration and stay ahead of the curve.
  • Sustaining Giving for the Arts– Jennifer Leavitt, Principal Arts & Cultural Consultant and Jerusha Schmalzel, Arts & Cultural Customer Success Manager and former Director of Development for Tucson Symphony, will give you insight into why you need a sustained giving program, best practices for establish one, and how these programs can build and grown your annual fund.
  • Maximizing Engagement at Your Arts & Cultural Organization – Learn how you can move your visitors from “hello” to “I do” with a personalized journey for your supporters. With the combined power of Altru and Luminate Online, Blackbaud’s marketing automation and multi-channel communication platform, you can automate processes and achieve better outcomes. Come to this session to learn more!
  • …and literally hundreds of other sessions for fundraisers, marketers, IT, finance and accounting professionals, and more!

Check out the full agenda and tell us what you’re most excited about for this year’s conference in the comments below. 


Laura Beussman is passionate about marketing and building sustainable communities, and is able to combine the two as Director of Product Marketing, Fundraising & CRM Solutions, at Blackbaud. In her current role, Laura leads the go-to-market strategy for Blackbaud’s portfolio of best in class fundraising solutions, which includes the development of positioning, value propositions, packaging, and pricing. Laura has an affinity for the arts, coming from spending five years early in her career working in nonprofit arts organizations, in roles ranging from finance to development and marketing at organizations including Austin Opera, Madison Opera, AT&T Performing Arts Center and the Dallas Theater Center. After completing her MBA at the University of Wisconsin’s Bolz Center for Arts Administration, Laura spent two years as the lead pricing manager for consumer desktops at Dell. Laura joined the Blackbaud team in 2013, and spent her first four years there leading the marketing efforts for the arts & cultural vertical. Still involved in the arts, she continues to serve on nonprofit boards, previously at the Austin Chamber Music Center (2011 – 2014) and currently on the Advisory Board at her alma mater, the Bolz Center for Arts Administration. In her personal time, Laura and her husband David, a choir director, spend their time chasing after their three year old daughter and two teenagers.

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