5 Good Nonprofit Infographics | npENGAGE

5 Good Nonprofit Infographics

By on Apr 12, 2011


Who doesn’t love a good infographic? Especially when they help reveal a lot of information in a visual format. Here are five good nonprofit infographics worth looking at.

1. World Giving Index

Charities Aid Foundation looked at three different types of charitable behavior – giving money, giving time and helping a stranger and used the results to produce the “World Giving Index.” Read the entire report to learn more about global trends.

2. Charity and Technology in the Online Universe

This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. Includes data from Blackbaud, American Red Cross, MobileMarketer.com, and the Chronicle of Philanthropy.

3. Nonprofit Economy

NPQ’s Illustrated Nonprofit Economy explores the financing of the nonprofit sector. Based on 2006 data, the chart features the 10 major sources of revenue for U.S. nonprofits, coupled with the 10 major activity areas of charitable organizations to diagram the relative flow of money from each source to each activity area.

4. 2011 eNonprofit Benchmarks Study

A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN. Get the latest data on email open rates, social media usage, email churn, and more.

5. The Truth About Donor Research

This comes from the report Money for Good: The US Market Opportunity for Impact Investments and Charitable Gifts from Individual Donor and Investors. A lot of good information about how donors research their giving to nonprofits.

If you’ve seen some other good nonprofit infographics, then leave a comment. Let’s help share information about what’s happening across the nonprofit sector.


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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