The short answer: a good digital advocacy strategy helps an advocate win! And you need one if you want to avoid spinning your wheels on the way to a crushing defeat (or at least a lot of wasted time) for your organization and your issues.
A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why.
It starts with a consideration of an organization’s goals, both short-term and long, but it also takes into account its resources, capabilities, strengths and weaknesses as well as those of partners, allies and opponents.
A good digital strategy helps advocates make the right decisions about digital tools to emphasize, messages to promote, content to create and relationships to build. Ultimately, the right strategy gives advocates the best chance of using channels like Facebook, Twitter, email, Instagram, websites, blogs and online advertising to reach the right audiences with the right messages at the right times to mobilize supporters, find new allies and advance a campaign’s policy or societal issues.
So how do you get one of those fancy digital strategies?
Start by joining the webinar I’ll be presenting this Wednesday at 2 PM Eastern through Blackbaud, where we’ll walk through the process of conceiving and implementing a digital strategy for practical advocacy. We’ll cover all of the topics mentioned above, with an emphasis on getting results in the real world and on integrating online advocacy with an organization’s broader communications and outreach. You’ll walk away with a clear idea of how to make digital tools work effectively and efficiently for YOUR advocacy campaigns.
Learn more about this webinar, the first in a new series of online presentations from Blackbaud. I hope you can join us!