The Nonprofit Weekly Roundup: Crowdfunding Tips, Content Curation, and The Science of Nonprofit Marketing | npENGAGE

The Nonprofit Weekly Roundup: Crowdfunding Tips, Content Curation, and The Science of Nonprofit Marketing

By on May 4, 2014


Nonprofit News

I was 30 minutes late to a breakfast meeting with my boss this week.

He flew across the country from San Diego to Charleston and I couldn’t make it into the office by 8 am.

There was traffic. I had to stop by Dunkin Donuts (duh?). Wardrobe issues. Alarm malfunctions. 


We’ve all got ’em, and maybe that’s the problem. If everyone has an excuse, how in the world will we get anywhere on time? Get anything done? Be progressive?

There are countless things I’ve been putting off: ideas, projects and tasks I’ve set aside for who knows when. Next week turns to next month, and then I’ve forgotten all about what was it again? until it’s too late – a missed opportunity. You deserve better. The industry deserves better. Your supporters deserve better.

The roundup below builds the case to stop making excuses, for the sake of better websites, better marketing, and better fundraising.

Here are this week’s tips for doing more and being better:

  • On Nonprofit Hub, CEO of Firespring Jay Wilkinson appears in a short video to share The Reason Your Nonprofit Brand Revolves Around Your Website. If more than 90 percent of the people who give to your organization visit your website before making a donation, it’s time to build a site that gives a first impression your organization can be proud of.
  • As you’re aware, nonprofit marketing isn’t the warm, fuzzy “discipline” it once was. On npENGAGE, Clare Corriveau reveals The Science of Nonprofit Marketing and New Donor Acquisition. Your approach must be targeted, tested and measured to generate the return your mission requires.
  • Lacking the time to keep up with your nonprofit blog? Julia Campbell has 3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog. This will allow your organization to stay involved in the conversation but take off some of the pressure of creating content of your own.
  • A few weeks ago, Rad Campaign released their Cracking the Crowdfunding Code infographic that concluded with seven tips for a successful campaign of your own. This week on Frogloop, Sara Choe shares the 7 Crowdfunding Tips Demystified. Getting started with crowdfunding may seem intimidating, but it doesn’t have to be. And from the tremendous response we’ve seen across the industry over the past year, the reward has proven to be tenfold.
  • This was originally posted on Pamela Grow’s blog, but it surfaced again this week on Kivi’s Nonprofit Communications Blog. (And I’m sure glad it did). Rory Green, Senior Development Officer at Canda’s BCIT Foundation, outlines A Practical Guide to Working Better With Program Staff and Raising More Money. Her best advice? “Treat your program staff like donors”. Invest in the relationship and understand what matters to them.

What’s your excuse?



Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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