Social Media: The Secret Weapon in the Battle to Retain Donors | npENGAGE

Social Media: The Secret Weapon in the Battle to Retain Donors

By on May 8, 2014


Ok, so maybe it’s not really a secret.

Maybe you know all about the benefits of using social media. You know that social media helps you engage and build relationships. You know it’s a platform for sharing stories, creating buzz, and networking.

You get it.

But simply understanding how social media can help you nurture relationships and boost donor retention rates won’t translate to success. There’s work to be done, research to be conducted, stories to be crafted, plans to be made, and a strategy to be built.

Your supporters are out there, even your matures.

So, how do you build a social media strategy that keeps your donors engaged and motivated?

Yesterday, John Haydon, Social Media for Nonprofits Expert, hosted a webinar that shared the ins and outs & do’s and don’ts of building a social media presence for your nonprofit. If you missed it, be sure to check out the slides below.

You don’t want to miss out on any other npEXPERT webinars. Be sure to register today! 



Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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