POGO Wins IMA Award! | npENGAGE

POGO Wins IMA Award!

By on Feb 21, 2012 | NONPROFIT-MARKETING

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Who doesn’t love kudos?! We want to offer a BIG congratulations to Project On Government Oversight (POGO) for their Interactive Media Award (IMA) for Outstanding Achievement! IMA – the Interactive Media Award competition is open to individuals and organizations involved in designing, devleoping, managing, supporting and promoting websites. Nominations are accepted from all over the world from web design firms, agencies to invidividuals and graphic artists.

POGO was nominated under the nonprofit category for web design and development. After attending Convio’s Summit in 2010, POGO was inspired to re-evaluate their entire online presence, including their website. After several discussions and a preliminary evaluation, POGO and Convio started a two-phase project to create a more emotionally compelling, modern and accessible design that would make POGO’s content appeal to website visitors. The project included a complete facelift for the homepage and overall look-and-feel for the entire site, as well as enhancing the site’s navigation and structural elements.

Since POGO launched its updated homepage and new visual brand, the organization has seen a boost in several important website metrics:

  • Visits to POGO’s website and blog (combined) increased more than 40% within three months of the refreshed design
  • Average visit time spent on the website has increased
  • Received an overwhelming amount of feedback on the look of the new design from donors, foundations, reporters and other constituents

These awesome results and POGO’s new, modern-looking visual personality grabbed the attention of not only the constituents, but of the IMA judging panel as well. The Outstanding Achievement Award is the second highest honor bestowed by IMA and an extremely challenging one to win – in other words – it’s a big flippin deal!

“POGO excelled in all areas of the IMA judging criteria and represents a very high standard of planning, execution and overall professionalism.”

– Interactive Media Awards

It’s wonderful to see when our client’s hard work and innovation are recognized and rewarded. So cheers to POGO! Congratulations!

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