The nonprofit fundraising database is an enormous reservoir of data about constituents from which to construct these models
Regardless of where your nonprofit falls on the political spectrum (and whether it falls on the spectrum at all), our current political climate is new and different. For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways.
To some, digital strategy is simply social media and a website. To others, it is all-encompassing—software, hardware, networking, content, social media, SEO, SEM, and a website. Where does your organization fall?
Time and again, social listening has provided nonprofits with compelling information to speak with supporters about issues they care about, when they care about them.
The reality is that in many nonprofit organizations, different teams and departments do not have a shared mental model for a culture of philanthropy.