Ignite their Passion! The Resurgence of Values-Based Marketing
You’ve probably seen it but not realized it: an Airbnb ad that doesn’t show pictures of fun travel destinations. A …
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You’ve probably seen it but not realized it: an Airbnb ad that doesn’t show pictures of fun travel destinations. A …
Any time your organization puts anything online—e.g., a website, email, social media post, etc.—your primary goal should always be to …
Summer is far from over! There are still many weekend getaways, road trips, and beach vacations to be had. If …
The Internet is bloated. Your users have miniscule attention spans. And nonprofit websites everywhere are filled with clichés and ambiguity. …
The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month …
Learn how to grow your supporter lists and tend your supporter “garden” by keeping lists engaged, bringing wilting supporters back …
Thankfully, there’s been an email marketing paradigm shift in recent years. It used to be that, above all, size mattered. …
Email is a fabulous tool to help warm up cold calls…except when it isn’t! I hear from clients and colleagues …
The concept of recurring giving is pretty awesome. It enables people to make a meaningful increase in their impact on …
In P2P fundraising, we have been so focused on data that looks into the past that we are risking our future! We tend to shy away from the predictive data strategies that are now widely available because we think only big companies can use them. This simply isn’t true! In order to stay relevant and continue to increase revenue, it’s time we stopped being so shy! Learn how you can really move the needle by upgrading your data savvy and utilizing predictive analytics in your P2P campaigns.
