Nonprofit Web Design Process: The Series | npENGAGE

Nonprofit Web Design Process: The Series

By on Jun 17, 2013


My team here at Blackbaud works with nonprofits to design online experiences. We design desktop websites, responsive and mobile-friendly websites, event fundraising sites, mobile apps, email messages, donation forms, you name it. It was suggested to me by a colleague that it might be insightful to write a series of posts to describe our design process in detail.

I’ll break it down like this:

  1. Stakeholder Discovery
  2. User Research
    • Analytics
    • Surveys and Interviews
    • Card Sorts
    • Usability Tests
    • Personas
  3. Content Strategy
  4. Information Architecture
    • Sitemap
    • Wireframes
  5. Visual Design
  6. Solution Design

Would you find this useful? I’d love to know what questions you have about design that I can answer throughout the series. Stay tuned for my next post on Stakeholder Discovery.


Lacey Kruger, principal information architect for Blackbaud, designs online properties for nonprofits that delight and inspire. Whether a full scale website, a campaign site or a peer to peer fundraising site, Lacey guides clients through a research-based and user-centered approach to design. In her 15+ years at Blackbaud, she has developed a deep understanding of nonprofit web presences. That knowledge, along with her years of experience in information design, have established her as an industry expert.

Lacey has written a Blackbaud eBook, “A Guide to the Nonprofit Web Design Process” and her article, “Designing Nonprofit Experiences: Building a UX Toolkit” was published in User Experience magazine. She has presented at industry conferences including bbcon, IA Summit and BIG Design.

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