It’s official; we launched our new full service creative agency for nonprofits this week – GUIDE Creative – Where we LOVE web design and making effective nonprofit website(s)! Learn more about us at www.guidecreative.com and make sure to sign up for The Great Guide Giveaway.
Like most things in life worth doing, creating great websites takes effort, persistence and some know-how. We can’t help you with the effort and persistence, but we can definitely give you a little web design know-how.
On to the last three tips for creating an effective nonprofit website.
Keep Content Fresh
Users have short attention spans. Great web design understands this.
If you’re not updating your website regularly, they will assume you A) don’t have anything new to say or B) aren’t putting time and energy into communication. These are actually best case scenarios – worse is if they simply leave and never come back, which is the biggest risk of stale content!
Remember, content is KING and creating an effective nonprofit website takes a lot of it!
Try these easy steps to showing your timeliness:
- Utilize automatic feeds
- Add dates to content posted to the homepage
- Gather user-generated content via blogs, forums or posts and let your audience help keep content fresh!
“Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …”– Melanie Mathos and Chad Norman “101 Social Media Tactics for Nonprofits: A Field Guide.”
Make sure your web design is action packed with social capabilities.
- Incorporate social sharing on your site via AddThis or ShareThis. It will contribute to website traffic and brand exposure
- Tweet, blog and post. Often. Make it a priority.
- Use the Facebook and twitter widgets to pull social posts to your website for fresh content and relevant, engaging activity.
Provide a Personal Touch with Multimedia
Your users’ preference for consuming content varies, just as their browsing and navigation styles do.
- Allow users to consume information in multiple ways – video, imagery, text, interactivity and audio.
- Invest in interactive design elements like virtual tours or maps – it helps bring a personal touch to your users, even through the web.
Thanks for reading the series! I hope you took away at least one useful tip to make your nonprofit’s website more engaging and impactful. Please comment with stories, ideas or examples – we’d all love to hear them!