Your supporters are online: fact.
There are distractions around every corner, behind every click: fact.
Knowing this, the experience your organization provides online must be one that converts. And every pixel counts.
The digital representation of a nonprofit needs to be as human and inspiring as the people serving the organization itself. How else can supporters be expected to connect with a mission and take action online if they’re not given a compelling reason to do so? –Ben Wong, Strategic Services Manager, Blackbaud
In our latest eBook, Lacey Krueger and a team of web design experts break down the how’s and the why’s for every step in the web design process. No matter your mission, designing a website that inspires action is crucial to the continued advancement of your cause. And it begins with understanding your audience and what’s important to them.
By understanding your website’s audience, providing an engaging experience, delivering the right content with an appealing design that’s true to your brand, and inserting the appropriate calls to action, your website provides an experience that empowers supporters to be champions for your cause. – Raheel Guaba, Blackbaud
In this eBook you will learn that an effective web design process isn’t just about picking the right shade of blue; it’s about the research and data that provide the design team with a deep understanding of the organization and its audience.
What’s in the eBook?
- How to conduct user research quickly and easily
- What makes for a solid content strategy
- How information architecture impacts your site’s performance
- Key factors in an effective visual design