[eBook] How to Build a Website that Converts Interest into Action | npENGAGE

[eBook] How to Build a Website that Converts Interest into Action

By on Oct 13, 2014


Your supporters are online: fact.

There are distractions around every corner, behind every click: fact.

Knowing this, the experience your organization provides online must be one that converts. And every pixel counts.

The digital representation of a nonprofit needs to be as human and inspiring as the people serving the organization itself. How else can supporters be expected to connect with a mission and take action online if they’re not given a compelling reason to do so? –Ben Wong, Strategic Services Manager, Blackbaud

How does your nonprofit design an experience that converts? 

In our latest eBook, Lacey Krueger and a team of web design experts break down the how’s and the why’s for every step in the web design process. No matter your mission, designing a website that inspires action is crucial to the continued advancement of your cause. And it begins with understanding your audience and what’s important to them.

By understanding your website’s audience, providing an engaging experience, delivering the right content with an appealing design that’s true to your brand, and inserting the appropriate calls to action, your website provides an experience that empowers supporters to be champions for your cause.Raheel Guaba, Blackbaud

Design a website that delights.

In this eBook you will learn that an effective web design process isn’t just about picking the right shade of blue; it’s about the research and data that provide the design team with a deep understanding of the organization and its audience.

What’s in the eBook?

  • How to conduct user research quickly and easily
  • What makes for a solid content strategy
  • How information architecture impacts your site’s performance
  • Key factors in an effective visual design

Here’s Your Guide to the Nonprofit Web Design Process


Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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