Designing for Good #4: Best of Nonprofit Designs | npENGAGE

Designing for Good #4: The Best of Nonprofit Fundraising Designs

By on Aug 3, 2016

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Since we did a special storytelling episode for Designing for Good #3, Tim Hammond and I decided to cram the last 3 months into a single, double-meat episode. Our favorites this month have been culled from hundreds of graphic and interactive designs from across the industry.

This month, we discovered a strong theme in many of our favorite picks: juxtaposition. The mashing up of conflicting images or elements to grab the attention of your audience. It’s a great device for elevating something rather simple into something memorable.

Look for these strong examples of juxtaposition in this month’s edition:

  • Clean water montage + teeth-rattling, industrial metal soundtrack
  • Animated, fantastical fairy tales + sobering, unfiltered Syrian refugee testimonies
  • Single, beautiful cursive font + vibrant shock of color + big, old pile of human hair
  • Recognizable world leader + plastic hand restraints

Here’s to finding inspiration, making your designs memorable, and provoking action. Enjoy, designers.

 

RedNoseFarm
Here’s a novel idea for upcoming Giving Tuesday. For Red Nose Day, Steven König helped create a wildy interactive donation form experience to raise money for a local farm. The design allowed donors to choose animals to give while farm grew throughout the campaign. Fantastic.

 

HomelessMap
This great interactive example of a frictionaless user experience with warm colors and a clear layout makes for a winning design all around by Jenna Hubert for Pets for the Homeless

 

donate
Another whimsical donation form by Mihn Pham for JustDiggIt.org. As donation amount grows, so does the bear’s resources. (Although, we might quibble about suggesting a higher starting amount).

 

signup_prompt
Another great one from Mihn Pham. Check out the full project on Dribble.


Don’t mistake this design for simple. Super crisp, lovely colors, solid copy, and a clever name. Perfect design by Sean O’Brien for Bosom Buddies Bristol.

 

RSF
This year we’ve seen so many dusty, static annual reports go long page design. Here’s a bold one designed and built internally (wow) by the movers and shakers of Reality/SF.

 

Lift-Better
Redesign of LIFT website is pixel-perfect throughout but we especially like the clever “day in the life” volunteer recruitment page by Global Thinking.

 

Screenshot-Prescribing
Highly accessible redesign while slick silent background video on homepage sets stage for whole experience by Meg Delagrange for Reach Out and Read Colorado.

 

Homers
This fundraiser poster appropriately harks back to Rockwell, but the plucky, grimface determination of central visual nicely tempers the sentimentality. Chris Enter for Homers For Heroes.

 

Screenshot-Unfairy
This short film series around Syrian Conflict by Unicef is visually stunning while continually break the fourth wall with unexpected conclusions. Impressive enough to make the film festival circuit!

 

Screenshot-ARMY
Bold use of strong martial branding and imagery raises attention for faith-based Far Reaching Ministries redesign by Taylor Perrin.

 

Screenshot-FIGHTDIRTY
Natch, we’re sharing a charity:water design. Fast montage illustrates mission in 30 secs while an edgy, biting, apocalyptic soundtrack elevates storytelling into a fist-pumping, chest-beating experience. Moreover, music sucks any condescension out of design. We totally dig it.

 

ScottRide
So many great event fundraisers design out there. Another solid one here by Mike Jones for Scott’s Ride,

 

FoodForAll-1FoodForAll-Footer
Oh, what a great designer can do with the right font. Campaign design and branding by Hyperquake for Caritas Internationalis.

 

Hero_Slider
Slick adopt a child experience by Nick Franchi for not yet disclosed nonprofit.

 

nbafinallogowithoutborder_white_on_red
Classic logo design by Katie O’Shea for North Bridge Academy.

 

BaldBeautiful
Did we say there’s a bumper crop of fundraiser designs out there? Shave the Day by Tim Delger of Bohan for Leukemia & Lymphoma Society.

 

Watsi2
Watsi is such a design-focused nonprofit and I’m a huge fan of their gorgeous holiday themed campaigns by Mustafa Al-Qinneh and team.

 

zip_ties_3_aotw
“Handcuff Tyranny” is another hard-hitting, in-your-face awareness ad that grabs you by Amnesty International.

 

BurmaDelta_2
Interesting use of overlapping visual elements creates a different kind of responsive experience by Ben Hartley for Helping the Burmese Delta.

 

Follow Designing for Good on Twitter for daily sparks of nonprofit design inspiration.

ABOUT THE AUTHOR

Brandon Granger curates @Design_for_Good and is a Senior Interaction Designer at Blackbaud for Luminate Online, Online Express, MobilePay, and other products. Brandon has been crafting user experiences for the web and mobile apps for nonprofits for 15+ years. He has a passion for user research, usability testing, high-fidelity prototyping, responsive design, mobile design, and web accessibility. Brandon graduated from the University of North Texas with an undergraduate degree in Film Studies. You can follow him at @bkgranger.

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