5 Ways Arts & Cultural Organizations Should be Using QR Codes | npENGAGE

5 Ways Arts & Cultural Organizations Should be Using QR Codes

By on Feb 6, 2014


QR codes, short for quick response codes, are the perfect way to get patrons (and potential patrons) more information about your organization. They connect your offline marketing with your online content. You can direct constituents to buy tickets on your website, become a member, register for an event, make a donation, or sign up to be a volunteer. And with free QR code generators out there, it’s cheap and easy to get started.

Here are 5 ways your organization can start using QR codes:

Let Patrons Skip the Line

Create a QR code and post on your front door or on signage at your museum’s entrance. If there is a long line to buy tickets, patrons could scan the QR code to be taken to your website, purchase tickets on their phone, and bypass the line altogether.

Have Other Businesses Promote Your Organization

Create coasters with a QR code to give to the nearby restaurants. Patrons could scan them for a discount on admission tickets to your museum. Most restaurants will appreciate the free coasters.

Recruit Volunteers

If you’re looking for volunteers or interns, add a QR code to your recruiting materials. Putting a code on the posters you place on campus or at your table at the Farmers’ Market will let potential volunteers easily sign up from their mobile device.

Sell Tickets Directly from Your Event Marketing

Add a QR code to your event posters and flyers so patrons can easily purchase tickets online as soon as they learn about an event. Encourage impulse buying with easy one-scan buying.

Build Your Email List

Make it easy for patrons to join your email list with QR codes strategically placed around your organization. “Enjoy your visit today? Sign up for email updates on future events here.”

Remember to give your QR codes a purpose. You don’t want to just send people to your website; you want them to do something when they get there! Have your QR codes send patrons to specific pages to purchase tickets, upgrade their membership, or volunteer. You could further promote the codes by offering access to exclusive content. Think about your marketing materials, determine a call to action, and try out some strategically placed QR codes!

PS: Make sure the links you attach to QR codes link to pages that are optimized for mobile use. You’re asking patrons to take out their phone, open the QR scanning app, and scan your code – before you ask them to purchase tickets or join your organization. Make sure their experience will be great when they get to your site!



Kristen Gastaldo joined Blackbaud’s Altru team in March 2012, leaving behind the late nights of the music business. She spent 8 years in the music industry, managing a venue in Charlotte, NC, and then relocating to Charleston in 2007 to help reopen the Music Farm. While at the Farm, she founded the Lowcountry Artist Market, a seasonal market that features local vendors selling handmade and vintage goods. Her background in event management, marketing and ticketing in the arts and cultural community led her to pursue a career with Blackbaud, as Altru’s Community Manager. Kristen is here to help users connect with information, each other, and to help foster our sense of community.

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