Regardless of where your nonprofit falls on the political spectrum (and whether it falls on the spectrum at all), our current political climate is new and different. For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways.
To some, digital strategy is simply social media and a website. To others, it is all-encompassing—software, hardware, networking, content, social media, SEO, SEM, and a website. Where does your organization fall?
These three Instagram influencer tips will help you tap into new networks to generate more excitement for your cause!
Focus on these 4 levels of engagement to build a website strategy that motivates your online audience.
The best practices in this post go hand-in-hand to help you first create a consistent marketing message and then automate it.
Time and again, social listening has provided nonprofits with compelling information to speak with supporters about issues they care about, when they care about them.
Lupus Foundation of America shared ideas and examples to help you boost followers and engagement.
The reality is that in many nonprofit organizations, different teams and departments do not have a shared mental model for a culture of philanthropy.
The grace period for The Canadian Anti-Spam Legislation (CASL) ends July 1, 2017.
If you want to understand what people think—what lenses they use to look at the world, how they prioritize issues and why—you need to start by looking at what they are saying unprompted by your messages
