The Yin and Yang of Building Email Lists
Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about …
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Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about …
2018 was a seminal year for privacy. India drafted its first data privacy bill. The Facebook/Cambridge Analytica scandal broke, spawning …
Experienced event fundraiser marketers know the importance of having great sponsors behind you. Whether your event is large or it’s …
You’ve probably seen it but not realized it: an Airbnb ad that doesn’t show pictures of fun travel destinations. A …
Any time your organization puts anything online—e.g., a website, email, social media post, etc.—your primary goal should always be to …
Summer is far from over! There are still many weekend getaways, road trips, and beach vacations to be had. If …
The Internet is bloated. Your users have miniscule attention spans. And nonprofit websites everywhere are filled with clichés and ambiguity. …
The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month …
Learn how to grow your supporter lists and tend your supporter “garden” by keeping lists engaged, bringing wilting supporters back …
Thankfully, there’s been an email marketing paradigm shift in recent years. It used to be that, above all, size mattered. …
