Do your P2P Communications Pass the Test? | npENGAGE

Do your P2P Communications Pass the Test?

By on Oct 30, 2013


People to people fundraising

With Peer to Peer Bootcamp right around the corner it is the perfect time to assess your fundraising’s current performance to see where there is an opportunity to improve. Let’s start with your communications.  Undoubtedly you have a lot to say to your participants and little by little your messages are getting longer each week. You are probably sneaking in another call to action during each round of editing. You say you are going to start testing emails on a regular basis but when it comes time to execute you just don’t have time. It’s okay, we have all been there, but it is time to stop making excuses and get serious about getting your communications in shape. Healthy communications = an increase in fundraising performance.

Today’s Exercise:

Randomly select one communication from your most recent P2P campaign and complete the following assessment by stating a simple yes or no for each question.

1. Did you personalize any part of the message with the participant’s profile information, other than the participant’s name?

2. Did you provide them with a status report on their fundraising performance?

3. Did you encourage them to share their fundraising efforts on their social networks (providing a social share button doesn’t count)

4. Did you perform an A/B test of your message?

5. Last but not least, did you ask them to fundraise?

If you answered no to any of the questions above you are in need of bootcamp!

Peer-to-Peer Boot Camp is back and this year, we’re seriously raising the bar on fundraising! Over the course of two weeks, our boot camp instructors will help you bulk up the number of participants at your fundraising events, increase your reps with improved participant retention, powerlift by turning participants into fundraisers, and hit a personal record for funds raised for your organization.

During our first week of Peer-to-Peer Boot Camp, you’ll get warmed up with three thought-leadership sessions where industry experts will challenge you to think creatively and strategically about your fundraising events. In the second week of boot camp, we’ll kick it into high gear as you learn how to use technology and tools to reach your fundraising goals without breaking a sweat.

Learn more about the top five things every peer-to-peer fundraising communication should have in it and much more at Blackbaud’s Peer To Peer Fundraising Bootcamp November 5-13.


Nancy Palo is a senior consultant on Blackbaud’s strategic services team with an emphasis on peer-to-peer fundraising. She brings more than 10 years experience in the event fundraising space enjoys helping nonprofits implement solutions to increase revenue through innovative online fundraising strategies. Prior to joining Blackbaud in April 2012, Nancy worked at the National Multiple Sclerosis Society in California and New York where see oversaw the Society’s peer to peer fundraising campaigns, raising more than $30 million during her eight years with the organization. She studied communications and business at the University of San Diego and works remotely from her home office in her 400 square foot apartment in New York City. Connect with Nancy on Twitter at @fundraising101.

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