Personal Fundraising, Social Media and Friends Asking Friends all converge to make an incredible impact!
A Cycling Blogger @fatcyclist sent the Manager of Lance Armstrong’s racing team @johanbruyneel a resume (joking) as if he were applying for a job. You see, @fatcyclist wants to be a professional cyclist and who better to help him than the manager of Lance Armstrong’s racing team? That said, @fatcyclist didn’t think there was a chance on earth Johan Bruyneel would ever see it.
If @fatcyclist (pic left) raised $10K for World Bicycle Relief (WBR) and $10K for Lance Armstrong Foundation (LAF) @johanbruyneel would fly @fatcyclist to Cycling Camp on Dec. 13. And, if he raised $25K in a week, Trek would give him a sweet road bike (a $10K value). Pretty amazing stuff, eh? The story only gets better from here.
In 3 days @fatcyclist raised about $50K. In 5 days he raised over $100K. He used social media (blogging/Twitter) and Blackbaud’s personal fundraising tools (Friends Asking Friends) to pull off this incredible achievement. Without the ability to quickly connect and mobilize his his network to give this wouldn’t have been possible.
By this time (12/11/2009 2:23 pm pst) he’s raised over $135K. It’s only been 8 days! Check out this video from Johan Bruyneel.
What can Nonprofits can learn from this? 5 Takeaways
- Create a challenge or competition that inspires people to compete
- Come up with cool prizes that motivate people to engage in fundraising efforts
- Be active in social media channels and help your supporters spread their message
- Make it easy and exciting for your supporters to communicate with their networks
- Give your supporters, donors, volunteers and advocates an easy way to fundraise on your behalf
A bit more on how the story unfolds … what else can we learn?
The Challenge: Raise $10K for World Bicycle Relief and $10K for LAF in ONE week and I’ll fly you to camp!
@fatcyclist sees that Johan Bruyneel has challenged him and starts to take action! Read
Fat Cyclist comes back with two Fundraising sites: (Both using Blackbaud Friends Asking Friends technology)
Lance tells his 2.2 million followers about it …
Three days into the challenge Bruyneel congratulations @fatcyclist for his huge accomplishment
And the story continues…
@ ups the challenge to @fatcyclist … By Friday December 11, 12:00 PM US Mountain Standard/Tucson, AZ Time you must have met the following criteria – Raise $50K for World Bicycle Relief and $50K for for LIVESTRONG. If those two criteria are met by the stated deadline, Trek Travel will donate one 2010 Paris Finishing Package to witness the finale of the Tour de France!! And yes, airfare will be taken care of.
$135K and counting has been raised as of Friday December 11th, 2009 at 2:27 pm pst.
Amazing, right?! What other insights can you gain from this?