Your End-of-Year Giving Plan Starts Today | npENGAGE

Your End-of-Year Giving Plan Starts Today

By on Aug 30, 2016



In 2015, the percentage of giving that happened in December held steady for the second straight year at 17.4%, by far the largest month in terms of distribution of giving. Online giving in December increased from 17.8% in 2014 to 19% in 2015, potentially showing the influence of online giving days like #GivingTuesday. Summer may just be wrapping up, but is your organization positioned to make the most of December giving and the feelings of generosity that the holiday season brings?

If you haven’t yet begun, now is the time to start planning a holiday campaign that engages and delights all of your supporters—not just the existing donors, but also new prospects and lapsed donors. This type of planning will inevitably create a complex web of channels and messages that can quickly become overwhelming, but don’t fret just yet! Achieving giving season success is possible with the help of existing information and tools that connect you with your supporters according to their preferences.

Enter the brand new End-of-Year Fundraising Toolkit! This comprehensive guide brings together insight, tips, and strategies to help you build a comprehensive end-of-year giving program. From testing and segmentation to organizational alignment and donation form optimization, the topics covered in the toolkit will paint a full picture of the steps you need to take to connect with your donors and achieve your fundraising goals.

As you check out the toolkit and begin to build your plan, keep one thing at the front of your mind: this time of year needs to be all about your donors. Position your donors as the heroes of your mission, and you’ll be sure to find success this holiday season.

EOY Fundraising Toolkit


With the goal of educating, inspiring, and advancing the causes of socially-minded people, Erin works as Content Manager for the Blackbaud Institute. Her passion for empowering the nonprofit sector grew into a personal mission when she served as an AmeriCorps VISTA at an antipoverty nonprofit in Austin, Texas. From her early roles in higher education advancement to her current position building research publications at the Blackbaud Institute, Erin embraces opportunities to fuel changemakers through communications and education.

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