Are you thinking about the future of communication as it relates to reaching and connecting with your supporters, donors, volunteers and members? What about reaching those who know nothing about you? I am. I’m thinking about how the nonprofit industry should be adapting to the ever changing landscape of internet use and how mobile devices fit in. Here’s a few interesting points to consider …
- E-mail represents over 41% of mobile Internet time for users in the United States. Thats up from 37% last year. [Nielsen Study] [Mashable thoughts]
- Social media use makes people consume email more, not less, particularly for the highest social media users. [Nielsen Study]
- Social Networking sites like Facebook and Twitter now account for 22.7% of time spent on the web. Mobile devices play a big part in this. [Nielsen Study]
- Among cellphone owners ages 18-29, 19% said that they had donated via text message. [Pew Internet Report] [Chronicle of Philanthropy thoughts]
- Nine in ten 18-29 year olds own a cell phone, and these young cell owners are significantly more likely than those in other age groups to engage in all of the mobile data applications. [Pew Internet Report]
- More than half of cell phone internet users go online daily from their mobile device [Pew Internet Report]
What’s it all pointing to?
“Mobile” is taking over the world (long pause). The consistent spread of mobile devices and rapid growth in mobile internet use should have you thinking long and hard about how your organization will adjust.
What should I be doing now?
Are you asking yourself questions like “How are my donors using mobile devices?” or “Do my website visitors need mobile friendly pages served to them?” or “Do my volunteers need the ability to interact with our organization via their mobile phone?”. You get the point, right? If you are not asking these questions I suggest you start now.
Multichannel communication and fundraising
My buddy Steve MacLaughlin was talking about the impact of multichannel fundraising recently. I’m betting that mobile will play a huge part in the future of fundraising as mobile devices allow you to connect with donors and potential donors via eMail, social networks, social media and websites.
What’s your take? Will mobile rule the world or am I being a bit over eager on this one?
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