WOW… I have no words

So, it’s pretty tough to leave me speechless, but that’s what happened when the Run Walk Ride Fundraising Council awarded Free to Breath with the Pacesetter award for best video.  WOW. I wasn’t the only one wowed, the entire room of peer-to-peer event directors, managers, marketers and vendors were left speechless.

I’m a big advocate of letting our constituents speak for us, I actually wrote a post about it last year.  Remember, I was captivated by a  certain insurance spokesperson [defunct link removed]?   There stories are far more inspiring than a bunch of stats.  Jeff Shuck, Event 360,  shares this same philosophy and spoke about it during is informative and of course entertaining session.  I think it’s time for Jeff to make a guest appearance on my blog.  Maybe he’ll tell you why shampoo at Target costs $114.

Hey Jeff – My list of items I bought at Target was simply this – I have no idea, but I know I bought a ton of stuff I didn’t need and didn’t intend to buy when I entered the store.  Oh wait. I remember I went to Target for cat food. Why does cat food cost $157?

Back to Free to Breathe.  I just had to share their PSA with you.  I’ve seen a few PSA’s in my day and this one left me speechless, stunned and amazed.  Way to go Free to Breathe! Congratulation on your award and props to your creativity.

ABOUT THE AUTHOR

Amy Braiterman

Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences