So, it’s pretty tough to leave me speechless, but that’s what happened when the Run Walk Ride Fundraising Council awarded Free to Breath with the Pacesetter award for best video. WOW. I wasn’t the only one wowed, the entire room of peer-to-peer event directors, managers, marketers and vendors were left speechless.
I’m a big advocate of letting our constituents speak for us, I actually wrote a post about it last year. Remember, I was captivated by a certain insurance spokesperson [defunct link removed]? There stories are far more inspiring than a bunch of stats. Jeff Shuck, Event 360, shares this same philosophy and spoke about it during is informative and of course entertaining session. I think it’s time for Jeff to make a guest appearance on my blog. Maybe he’ll tell you why shampoo at Target costs $114.
Hey Jeff – My list of items I bought at Target was simply this – I have no idea, but I know I bought a ton of stuff I didn’t need and didn’t intend to buy when I entered the store. Oh wait. I remember I went to Target for cat food. Why does cat food cost $157?
Back to Free to Breathe. I just had to share their PSA with you. I’ve seen a few PSA’s in my day and this one left me speechless, stunned and amazed. Way to go Free to Breathe! Congratulation on your award and props to your creativity.