Too many conversations and meetings center around what’s the right technology to use. What often gets skipped are the actual people you’re using technology to engage. The key is to use an audience centric strategy to be successful.
The ABCs of Audience Centric Strategy:
– Who is the Audience?
– What is the desired Behavior?
– Where is the Conversion?
Start with who the audience is — and it’s never everyone. Focus on what behaviors they have today or what you want them to do in the future. Then identify all the points where conversion can take place and leverage the right people, processes, and technology to make it happen.
Repeat as necessary. Some assembly required. Consult your common sense before starting.