What's Mobile have to do with Peer-to-Peer Fundraising Events? Answer: 1.43% | npENGAGE

What’s Mobile have to do with Peer-to-Peer Fundraising Events? Answer: 1.43%

By on Jun 1, 2011

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It is obvious we are in the midst of a Mobile Migration. If the pictures (below – and look closely) don’t convince you, Cisco’s latest stats on mobile growth certainly will. Now that we are all “believers,” the next step is to know how it is affecting us and our online fundraising.

Mobile Technology in the Peer-to-peer Fundraising Event World

 

In recent research;

  • Conducted over the course of a year
  • Across hundreds of customers
  • Across thousands of peer to peer event fundraising sites that are optimized for mobile traffic

Blackbaud tracked online gifts made from mobile browsers and non mobile browsers and compared key statistics.  Here is what we found:

 

We hope this information adds to the collective understanding that:

  • Donors will give in ways that are most convenient for them
  • As fundraisers we should make efforts to support new channels for giving when possible, like mobile friendly websites
  • The mobile migration will not happen overnight, but we must stay vigilant in understanding our website audience (praise to Google Analytics!) and how they want to access information and interact online

 

What’s your take? Is mobile technology changing the way we do things in the digital space or just enhancing?

Looking for information on increasing peer-t0-peer event fundraising revenue? Register for our Event Fundraising Newsletter and immediately get access to 5 whitepapers covering topics from using social media to empower participants to increasing team captain effectiveness.

  • Understanding the Value of Team Captains
  • Making Participants and Donors Successful with Mobile Solutions
  • Peer-to-Peer Event Fundraising Consumer Survey
  • Raising More Money Online with Independent Fundraising Events
  • Increase Event Fundraising with Social Media

 

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Comments (5)

  • Kathryn Hall says:

    Great statistics and analysis – thanks, Frank!

  • Kathryn Hall says:

    Great statistics and analysis – thanks, Frank!

  • Anonymous says:

    I definitely believe mobile is strengthening on the horizon. When I look at the Google Analytics for http://www.pancan.org, I am blown away at the mobile traffic statistics and even traffic from iPads and tablets. I am glad Kintera offers a mobile version of the donation page of Kintera Thon sites. Gives us the opportunity to create QR codes that direct people to the mobile version of a donation page for a Kintera Thon event!

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