For 2011, I’ve promised myself to try new things and take on more challenges. So far, I’m off to a good start. Thanks to an afternoon at the National Portrait Gallery in DC, I went on an impromptu road trip to Graceland and spent New Year’s Day touring Elvis’s home. Needless to say, I’m now an Elvis fan. Who knew that would be the outcome.
During the 14 hour car ride, I had tons of time to think about FriendsAskingAmy.com and talk fundraising with my fellow road warrior. The outcome is that I hope FriendsAskingAmy.com will become a space for individuals managing peer-to-peer events to ask questions and get ideas to increase participation and revenue. So I thought I’d start out 2011, asking questions.
Here goes. Please share your thoughts and let me know what you think.
What moves people? This is a big question and one with many different points of view. That’s why I picked it. Before we start sharing best practices and fundraising advice, I thought we should take a minute and talk about why someone becomes involved with an event.
It’s proven, relationships move people. It’s those relationships that we nurture and technology enables us and our participants to raise more funds. More often than not, it’s the thoughtful email or call that encourages participants to ask their friends for support, not a bar that reminds them their days to participate are coming to a close.
In my experience, individuals who raise funds are inspired to reach their goal because of their passion for the cause and the organization. It’s these two important factors that drive an individual or team to achieve fundraising success. It’s the job of events staff to educate and support participants while providing easy-to-use tools that will enable and empower them to become successful fundraisers.
Tell me what you think? What role does technology having in moving individuals to take action?