What would happen if your nonprofit organization stopped all communication? And I mean all of it.
No phone calls, direct mail packages, event reminders, renewal notices, thank you letters, pledge statements, magnets and pins, bogus renewal notices, employee giving forms, calendars, gift cards, volunteer SMS alerts, membership card mailings, smoke signals, birthday cards, magazines and newsletters, grant proposals, website updates, email messages, Google ads, advocacy action alerts, status updates, or tweets. Stop all of it.
Who would notice? How long would it take anyone to notice?
What would they complain the most about not getting?
What do they say they miss the most?
What would this tell you about how you communicate with constituents today? Would you change anything?
Frequency and value of communication are not to be confused. In a world of over-messaging the most valuable ones still work.