What was your answer? Is it online tools to help you administer your events and register participants? Is it logistics and course planning for your run, walk, or ride? Is it getting high-profile sponsors to help defray costs and gain exposure? Is it how to engage and inspire your participants to fundraise more effectively? I’m sure you answered “yes” to any and all of the things I mentioned. They are all very important pieces of any successful event.
But I happen to think what matters most to event fundraisers is your participant. How do you retain your participants? How do you motivate and incent them to meet their fundraising goals? And probably most importantly, what motivates an individual to get involved with your organization and take action?
These are the questions Blackbaud’s Amy Braiterman and The Run Walk Ride Fundraising Council’s David Hessekiel were interested in answering when they implemented the first ever Peer-to-Peer Fundraising Participant Survey which was unveiled at the Run Walk Ride Fundraising Conference in Atlanta, GA this week.
I’ll let you read the summary for yourself, but I wanted to highlight some interesting statistics:
- Not surprisingly, 47% of peer-to-peer fundraisers raise money for health or disease research.
- 39% of the respondents to the survey were between the ages of 30 and 39 years old.
- 73% of these participants were involved with a team either as a team member or a team captain.
- The average fundraising goal of the study group was $100.00-$199.00.
- The majority of respondents used personal asks (80%) as their primary method of fundraising. Sending emails ranked second at 73%.
- Only 45% of respondents took the time to personalize their personal fundraising page.
The biggest takeaway, for me anyway, goes back to the question of motivation. Overwhelmingly, 69% of these participants responded that they fundraise for a particular organization because they have a personal connection to the cause. Unfortunately affinity for the cause doesn’t always translate to effective peer-to-peer fundraising as only 45% of these participants took the time to personalize their fundraising page. It makes you wonder, “What would happen to your organization’s fundraising returns if these committed, motivated fundraisers shared their reason for getting involved with your organization with their friends, family and colleagues?” Helping participants tell their stories more effectively seems like it would only yield higher fundraising returns.
It’s definitely something to consider.
What information in the survey is most interesting to you? Leave a comment below and let us know!
Image: Chris Fritz
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