Welcome Donna! Tell us about successful mobile solutions

I’d like to welcome my friend Donna Wilkins, from Charity Dynamics. We’ve worked together on several projects and I thought I’d let Donna share our latest work. With no further ado, here’s Donna….

Mobile is one of my top areas of interest. There are so many aspects to the way it’s making an impact for non-profit organizations and the communities they serve.   We’re seeing amazing changes in how people access online content; browsing websites and reading email are popular activities for iPhone, Android, iPad, and Blackberry users.

At the same time the profile of people who are using these devices continues to expand.  While smart phones used to be for business professionals, they’re now being used by their parents and children.  Yes, my mother now has a Droid and my children are trying to make the case for iPhones.  It’s a year of change at my house and a year of change for non-profits.

Mobile was a main topic of conversation at the spring conferences; how can we use it to make it easier for people to connect with organizations whether it’s for information, fun and games, advocacy, or fundraising. I found myself at home discussing current mobile trends and ideas for increasing mobile fundraising.

I see the natural connection between mobile and peer-to-peer fundraising events.  Think about all the people organizations touch on a daily basis, who’s the most active and relies on their mobile devices to stay in touch wherever they are?  Your walkers, runners, and cyclists!  These supporters help spread the word and fundraise on the go, literally.

This spring Charity Dynamics and Blackbaud looked into the potential impact mobile can have on peer-to-peer fundraising events and shared the results in our whitepaper Making Participants Successful with Mobile Devices.   In this whitepaper, you’ll learn more about the trends of how participants and their supporters are accessing event information and fundraising tools with mobile devices.   You’ll also see examples from Arthritis Foundation and Christopher and Dana Reeves Foundation.

If all this wasn’t enough, what if we told you it has the secret to how to make it easy for donors with a higher than average gift to support you?

ABOUT THE AUTHOR

Amy Braiterman

Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences