Do you use video as part of your nonprofits web strategy? Possibly you have a YouTube Channel? Or maybe you use Vimeo? These days it’s becoming more and more important to use video as part of your communication, marketing and fundraising efforts. Each area of your work could be positively impacted by putting out great video content. Check the below video out – http://www.mowaa.org/georgedurney and read on to see the 4 Rules of Successful Online Video.
4 Rules of Successful Online Video
1) Bring the face of your organization to life
Video is a fantastic way to bring your organization and cause to life for those viewing. You can use a board member like Meals on Wheels did here or you could have a staff member, volunteer or donor take the spotlight. How ever you do it video has the ability to portray the human side of your work like no other medium.
2) Share your compelling story
If you notice, George shares how he and his family is personally connected to the Meals on Wheels cause. In this case it’s a board member. In another case it could have been one of the seniors being served. How ever it’s done video help tell the story like nothing else.
3) Make known your intentions
Notice how George points out the goals of the campaign – to end senior hunger in America by 2020 through raising funds, awareness and volunteerism. They even went on to show visuals from their web site an other sources to drive home the point. Make sure your approaching video in a similar way – keep your point simple and clear.
4) Ensure there is a simple and clear call to action
See the big blue button right under the video player controls? They couldn’t have made it simpler to see or act on. It’s important for you as a nonprofit to make it simple for the people interacting with you online to help you when they feel motivated to. This is a great example of making the call to action simple and clear. Check out more on how you as a nonprofit can utilize YouTube.
Bonus: YouTube is the second larges search engine in the world. Putting your videos there is a no brainer these days. You immediately have the opportunity to see you videos go “viral” or be viewed by audiences who you never thought would see it.
Now, this list of four things is by no means comprehensive. What else can nonprofits do with video to make an impact? I want to hear from you.