Video Rules! | npENGAGE

Video Rules!

By on Apr 12, 2010


Do you use video as part of your nonprofits web strategy? Possibly you have a YouTube Channel? Or maybe you use Vimeo? These days it’s becoming more and more important to use video as part of your communication, marketing and fundraising efforts. Each area of your work could be positively impacted by putting out great video content. Check the below video out – and read on to see the 4 Rules of Successful Online Video.

George Durney, member of the Meals On Wheels Board since 2007

4 Rules of Successful Online Video


1) Bring the face of your organization to life

Video is a fantastic way to bring your organization and cause to life for those viewing. You can use a board member like Meals on Wheels did here or you could have a staff member, volunteer or donor take the spotlight. How ever you do it video has the ability to portray the human side of your work like no other medium.

2) Share your compelling story

If you notice, George shares how he and his family is personally connected to the Meals  on Wheels cause. In this case it’s a board member. In another case it could have been one of the seniors being served. How ever it’s done video help tell the story like nothing else.

3) Make known your intentions

Notice how George points out the goals of the campaign – to end senior hunger in America by 2020 through raising funds, awareness and volunteerism. They even went on to show visuals from their web site an other sources to drive home the point. Make sure your approaching video in a similar way – keep your point simple and clear.

4) Ensure there is a simple and clear call to action

See the big blue button right under the video player controls? They couldn’t have made it simpler to see or act on. It’s important for you as a nonprofit to make it simple for the people interacting with you online to help you when they feel motivated to. This is a great example of making the call to action simple and clear. Check out more on how you as a nonprofit can utilize YouTube.

Bonus: YouTube is the second larges search engine in the world. Putting your videos there is a no brainer these days. You immediately have the opportunity to see you videos go “viral” or be viewed by audiences who you never thought would see it.

Now, this list of four things is by no means comprehensive. What else can nonprofits do with video to make an impact? I want to hear from you.


Frank Barry, formerly worked at Blackbaud helping nonprofits use the Internet for digital communication, social media, and fundraising. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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