Video: Online Advocacy Trends | npENGAGE

Video: Online Advocacy Trends

By on Apr 6, 2011


The recordings from Blackbaud and Care2’s Advocacy Live 2011 event are now online. If you couldn’t attend or you want to re-watch the sessions, then here you go!

Part I of Advocacy Live – 2011 State of the Union for Online Advocacy

Moderator-led discussion where experts share perspective on online advocacy trends in light of new political reality with the new 2011 Congress and the second half of the Obama administration. Featuring: Joe Baker, Vice President Causes and Advocacy, Care2, Lisa Sock, Director, Online Outreach and Fundraising, American Civil Liberties Union (ACLU), and Barry Jackson, Sr. Manager, Grassroots, AARP

Part II of Advocacy Live – Connecting Online Advocacy and Fundraising

Review key findings from the new white paper by Amnesty International USA , Blackbaud, and M+R Strategies. You’ll learn more about the strong link between online advocacy and fundraising, illustrated by multiple case studies and best practice tips. Featuring: Steve Daigneault, Vice President eCampaigns, M+R Strategic Services and Shiloh Stark, Online Fundraising Manager, Amnesty International USA, Geoff Handy, Vice President of Media and Online Communications, The Humane Society of the United States, and Christopher Burley, Senior Director of Membership and Online Advocacy, Defenders of Wildlife

Part III of Advocacy Live – Communicating to the 112th US Congress

Hear the perspective from the other side as members of the US Congress communications team speaks about best practices on best connecting your supporters/their constituents to members of Congress. Featuring: Ben Jenkins, Product Manager, Blackbaud and a technical representative from the US Congress

Part IV of Advocacy Live – Using Social Media to Boost Online Advocacy

Watch a demonstration of a recently deployed Facebook-driven advocacy campaign supporting Amnesty International USA. The group will also discuss how Social Media is being used to drive successful online activism and engagement. Featuring: Emily Wenzler, Sr. Technical Strategy Consultant, Zuri Group and Shiloh Stark, Online Fundraising Manager, Amnesty International USA

Part V of Advocacy Live – Closing Remarks

Final thoughts and comments on information shared during the session.


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

Comments (1)

Leave a Reply

Your email address will not be published. Required fields are marked *