Video: Nonprofit Marketing Trends with Roger Craver & Steve MacLaughlin | npENGAGE

Video: Nonprofit Marketing Trends with Roger Craver & Steve MacLaughlin

By on Oct 26, 2010


Last week at the Blackbaud’s 2010 Conference for Nonprofits there was a “Trends in the Nonprofit Industry” session with Roger Craver and myself. Roger is the founder of DonorTrends and editor of TheAgitator. He is also a very experienced voice in the sector and I have a tremendous amount of respect for him.

It was great to co-present with Roger and we spent a lot of time answering questions from the audience. We’re planning a world tour now. Details to follow.

The miracles of technology of the Internet mean that you can watch or re-watch this session here:

For more great videos please visit


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

Leave a Reply

Your email address will not be published. Required fields are marked *