I spent some time with Randi Zuckerberg while at South by South West Interactive 2010. Randi works on a number of initiatives for Facebook – one of those being focused on Facebooks involvement in helping nonprofits. She also works on things related to marketing, politics and current events. All the while she acts as the unofficial Facebook correspondent for CNN.
Facebook reached a significant milestone for the week ending March 13, 2010 by surpassing Google in the US to become the most visited website for the week. This is big news as Google has been the reigning champion for longer than we can remember.
There are more than 400 million active users on Facebook and 50% of those active users log on to Facebook in any given day (more stats). That makes Facebook amazingly “sticky” – a place where millions of people return more frequently than pretty much any other site on the web.
With Facebook growing so rapidly over the past few years nonprofit organizations are becoming more and more interested in using the tool successfully to help promote their work, raise funds and spread their message.
If you are just getting started or are in the initial stages of building up your Facebook presence Randi has some advice for you. Here’s the abbreviated version. Make sure to watch the short video below to hear more!!
1) Start a Facebook Page not a Group
Pages offer much more flexibility and a broader set of functionality. Make sure to check out 4 Facebook Tips for Nonprofit Success to learn more.
2) Share Pictures
As we all know a picture is work a thousand words. This holds true on the web and definitely within Facebook. People love to see photos (of themselves if possible). Fans of your Facebook page are much more likely to interact or share photos than they would be with just plain text.
3) Share Video
YouTube isn’t the second largest search engine in the world for no reason. Simply stated, people like to watch video. Arguably more than they like to look at pictures. If you can produce and/or share great videos on your Facebook fan page you’re likely going to have much higher fan engagement. Use video as much as you can!
4) Use the Causes Application
This application helps you raise money on Facebook. Simple as that.
5) Learn from Insights
Think analytics. Facebook Insights are like Google analytics for your Facebook fan page. You wouldn’t operate your nonprofit web site without good analytics would you now? Start thinking the same way when it comes to your Facebook fan page. Insights give you info on the content you’re sharing. Start getting familiar with the stats Facebook Insights give you. Then start thinking about what actions you can take based on what you’re learning from the data. Check out point four in 4 Facebook Tips for Nonprofit Success to learn more.
Ok, on to the interview with Randi!