Twitter by the Numbers | npENGAGE

Twitter by the Numbers

By on Aug 6, 2009


There have been a lot of statistics coming out lately about Twitter. I'm sure there will be more headlines about Twitter given today's little outage. What follows is a sampling of some various statistics that have been published lately.

Here are some stats from Sysomos about Twitter usage:

  • 53% of Twitter users are women and 47% are men
  • 72.5% of all users joining during the first five months of 2009
  • 85.3% of all Twitter users post less than one update/day
  • 21% of users have never posted a Tweet
  • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people
  • 5% of Twitter users account for 75% of all activity
  • 48% of the most active users have more than 100 followers, compared with 6.3% for overall Twitter users
  • More than 50% of all updates are published using tools, mobile and Web-based, other than
  • TweetDeck is the most popular tool with 19.7% market share

Here are some stats from Nielsen about Twitter usage:

  • 10.7% of all active Internet users used Twitter in June 2009
  • 16% of Twitter users are under 25 years old
  • 64% of Twitter users are 26 to 54 years old

It should be noted that Nielsen was only looking at users. That leaves out mobile phone and other application users from their statistics.


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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