How to Turn Regular People Into Fundraising Pro's in 3.5 Minutes | npENGAGE

How to Turn Regular People Into Fundraising Pro’s in 3.5 Minutes

By on Apr 27, 2012


“Go and do Good!”

That’s what Feed My Starving Children (FMSC) tells it’s event participants to do at the end of this video.

FMSC is doing something that every nonprofit who runs an event fundraising program should do.

The thing that turns regular people into fundraising pro’s.

Training (Event Fundraisers)

That’s right. Training is the name of the game. It’s the single most effective way to turn passionate supporters into successful fundraisers.

In this three-minute video, FMSC is able to blend both messaging around their mission and the global hunger crisis with clear, easy to follow steps about how to participate as a fundraiser.

They’ve created training that…

…  is easily accessible

… is centered on the work FMSC is doing

… shows the impact their work is having in children’s lives

… inspires event participants to act

… teaches event participants how to be successful

5 Question Training Evaluation

After you watch this video again, step back and think about the interactions your organization has with event fundraising participants. Ask yourself and your team a few questions:

  • Are we helping fundraisers see how their efforts help change the world?
  • Are we making it easy for fundraisers to participate?
  • Are we doing enough to train our fundraisers so they can be successful?
  • Are we helping our fundraisers easily communicate what they are doing with friends and family?
  • How can we improve in all these areas and do a better job equipping our event fundraising participants?

Go, and Do Good!

Is the message here about creating awesome video? No. It’s great if you can, but it certainly isn’t a requirement.

What’s more important is that you take participant training seriously.  It can have a HUGE impact on your event fundraising results.

Go and do BETTER!



Comments (2)

  • yoursocial fans says: can help you attract thousands of followers that you can keep informed about any of your product or service offerings instantly. By bringing you a targeted crowd of buyers all you need to do is give them an offer they can’t refuse! Branding is also another successful tool Twitter can provide for your business. As more and more people become followers of your page it builds trust in them and they are more likely to buy from you than your competitor, because they have been following the brand and it’s a brand they trust.

  • Will Hull says:

    Great article.  Short and to the point.  I really like the focus on the individual participant.  No one can empower them more than the organization can.  I would even urge a bit further and have prepackaged fundraising/PR materials for the supporters to utilize (90, 60 or 30 days to the event) such as what to say to colleagues vs. family vs. friends and to news outlets, if they are seeking more information about the event or organization.  Call it a tool-kit, if you will.  Branding may be a huge obstacle to this task, but if done correctly, it will only serve to strengthen the brand the nonprofit is seeking to establish and defend.

    I write about these topics as well at


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