Interested parties can sign up on the site to demonstrate their intention to participate. There are lots of other ways to get involved, too – taking action on Action Alerts, visiting the online store, and much more – you should really check it out.
I especially like the twitter feed from @earthhourUS that’s being pulled into the homepage. The more I learn about twitter, both from my colleague James Young’s posts and from using it myself, the more potential I see for twitter to be a useful tool for organizations. Content syndication like this is just one of the examples.
But anyway, back to the signup form. The Earth Hour microsite is not a Convio-powered site, but the signup form is using Convio’s API to post the signups directly into Convio, thus allowing World Wildlife Fund to immediately engage these folks through contacting them with Earth Hour updates which are sent via Convio’s Email Marketing tool. This is saving everyone who is working on Earth Hour US a manual step of doing daily imports of data and helping to create a more seamless experience for constituents who sign up.
I’m told that our friends at M+R Strategic Services helped out with building this signup page and coding the API – nice work!
*note – for more information about Convio APIs, visit the Convio Open site