Top States for New Donors & Online Donors | npENGAGE

Top States for New Donors & Online Donors

By on Nov 23, 2010


Blackbaud has a tremendous amount of data about the nonprofit sector. Sometimes that leads to very valuable insights into what’s happening. Sometimes it’s just ambient awareness or trivial trivia. What you do with the information makes all the difference.

Today we’ll take a look which states have the highest percentage of new donors and online donors. This data comes from the our donorCentrics Internet Giving Benchmarking group and looks across all 50 states and the District of Columbia. This group is comprised of 14 very large nonprofit organizations with data from 2009.

Donor Demographics from Blackbaud

If you’re just looking at the list, then the value of the information is relatively low. Just like a report of giving by city. It makes for good headlines but doesn’t really help nonprofits very much.

If you’re using the list and comparing it to your own donor demographics, then you will get a lot more value. That’s the power and importance of benchmarking.

Notes: Demographic characteristics of 2009 donors, broken down by the donor’s state of residence, including the District of Columbia. Based on an aggregate of all donors from all organizations. Excludes donors giving $1,000 or more in 2009. Excludes donors whose state is unknown.


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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